by 247nywebdesign | Dec 30, 2018
Imagine two bakeries selling the same items. However, one of them never opens on time and when it does, the service is very slow. It is also difficult to find your favorite treats in this bakery and when you ask for their contact number for quick delivery, they can never produce one.
On the contrary, the other bakery is easier to navigate, sticks to its schedule, and the service there is extraordinarily fast.
Which one would you choose?
The answer is pretty obvious. You would choose the latter. Similarly, for the same reasons you would prefer the latter bakery, users would purchase from websites that are user-friendly.
Here’s how you can make sure your business website is user-friendly:
1. Functional Design
People have little time to read all that little text on the website. Provide the visitors with exactly what they are looking for.
Simple imagery with little text is what makes users happy. Hence, make sure that the text is creative yet concise and the image is visually appealing yet precise.
Also, keep the web pages as minimum as possible. Getting directed from one page to another tends to test the patience of the visitors.
2. Intuitive navigation
You can be unique and creative elsewhere, but when it comes to navigation, follow the norm and adhere to conventional methods.
A user-friendly navigation menu must be straightforward and should have concise links. If there are more links, then go for a drop-down menu.
3. Search Options
Since it’s better to place most things in one place, the users might have a hard time finding a specific item they are looking for. This is where the search bar comes in handy. A simple search option on the web page will help the users find exactly what they are looking for.
The search bar will also help in case the users cannot figure out a way to navigate the website.
4. Contact Details
Never ever leave out contact details from the website. If you do so, you can end up losing more than half of your potential customers. In addition to convenience, proper contact information gives customers peace of mind.
It assures them of the credibility of the business. The absence of contact details is a telltale sign of scammers.
5. Responsive Website
Your website should be built in a way that it runs smoothly, whether the device is being used or not.
Keep the above factors in mind and you’ll have a website that your users would love.
by 247nywebdesign | Dec 29, 2018
Designing a website is not a whim of the moment thing.You can’t just decide what the website is going to be about and begin creating an outline for the design.
It is a lot more detailed than that. Lots of planning and discussion goes into designing a website. Even before that, there are certain very important questions every professional and skilled web designer would ask their client.
These questions are the beginning steps to creating an outstanding website. Let’s have a look at these questions:
What is your business about?
This question is the most obvious one. However, it requires more than a one-word answer to be fully able to grasp the idea behind the business. To be able to create an excellent website, the web designer needsto fully understand the business.
From its officeenvironmentto the method of operation, web designersneedto know everything. When the web designer understands the business, they are able to understand the vision behind it. That’s when thecreative juices flow ontheir own.
Do you have a website, ordid you have a website?
A web designer should never assume that the website they are working on is the first one for the business.
It’s important to know if there was a website in the past, and if there was,what made the business discard that website. It gives the designer insight and allows them to avoidrepeating mistakes of the past.
Who’s your target audience?
The most importantfactorthat is consideredwhen designing a website is web designing. From the color palette to the font style, everything is created and designed with the target audience in mind.
What looks good to the designer or to the business matterslittle. At the end of the day, beauty is indeed in the eye of the beholder, which is why every aspect of the website is designed to appease the target audience.
What are you planning to accomplish with this website?
How can you think of an idea when you don’t even know what you are aiming to achieve?
The same is true for websites. While the goal behind the website may seem obvious, it might not be so. Besides, websites shouldn’t be designed on assumptions. Hence, the web designer should know the goals of the business. If the website is designedwhile keeping in mindthe goals of the business,thenitwill be in line with the business’s values and will serve a purpose.
If you are planning to design a new website for your business, make sure your web designer asks all the right questions.
by 247nywebdesign | Dec 28, 2018
All the hard work of a web designer can go to waste if they end up fallingvictimto some of the commontypography mistakes.
As straightforwardas typography might seem, it really isn’t. That is why it is called art. One should have an eye for detail to be able to able to deliver the best.
Let’s take a look at some of the common typographymistakes:
• Bad Spacing Between Lines
The spacing between lines is a tricky subject. If you are not careful, it could become too close for comfort or too faraway for the readers to stay interested.
In an attempt to add as much as they can on one landing page, many web designersend up pressing words too close together. On the other hand,to make up for the lack of content, designers end up increasing space.
Maintain a balance and choose a spacing that the readers will like and find easier to read.
• Absence of Hierarchy
When there’s an absence of hierarchy on a webpage, the visitors won’t know where to focus. The rule is simple;it goes from A to B to C. Awould be the largest and most stupendous heading. B would be slightly less prominent. C would be the least one to stand out, but will still stand out from the other headings.
• Neglecting Readability
You can put all your focus on the color palette and make it as unique and different as possible, but don’t do that at the expenseof readability.
No matter how innovative the content is, if it is hard to read, then it won’t serve any purpose.Make sure the text is clear, focused, andeasy to read.
• Going Overboard With the Typefaces
Some designers end up going overboard with typefaces, putting in every single favoritefont of theirs. It’s acceptable in rare designs since they call for it, butin most designs, it doesn’t fit.
As a rule of thumb, two to three different fontsis the limit.
• Line Lengths
Excessive line lengths decreasethe readability of the content. Furthermore, it becomes difficult to understand the meaning behind the sentence if it is too long.
Do it like the journalists, and keep it limited to 75 charactersper line.
Make sureto do your research when choosing a web designer. A professionaldesigner would steer clear of the above-mentionedgaffes.
by 247nywebdesign | Dec 27, 2018
Less is always more when it comes to web designing. The cleaner, crisper andmore creative the website, the better it is forthe business.
Here are some web designing elements to keep in mind in 2019 for a modern look:
1.A Bit More White Space Would Be Appreciated
No one likes to visit a website that that is full of information, offers, and promises. Such websites intimidate the consumers, hence reducing the chances of them visiting again.
Quantity is so last year, with quality becoming more important in 2019. Create WebPages with little snippets of rich content and plenty of white space. This helps create a clean and focused website and is a breath of fresh air for the visitors.
When we say white space, we mean empty space. You can pick any color from the palette that complements the theme of your website–just as long as you leave it adequately empty.
2.Background Videos
2019 is going to be the year of the videos. Not only does embedding videos increase the ranking of the websites, but they also save time and energy.
A large number of people prefer to watch a video than read the content, as it takes less time, allows multitasking and delivers the message in a more proactive manner. Even web developers do not have to spend so much time developing large content when few words can give the same message.
If you want your website to have a strong digital presence with high conversion rates in 2019, then don’t miss out on background videos.
3.Rotating Animations
If you have lots to share on your homepage but also don’t want to fill it up, then here’s a trendy solution.
Rotating animations allow you to add more content to your homepage without messing up the sparkling design. Additionally, it looks super cool and innovative and leaves the visitors with a unique experience.
4.Large Fonts
Fonts can become a part of the brand image if used uniquely and creatively. Some have done it so successfully, that no matter where you see the font, the brand would instantly jump to your mind.
5.Use Strong Color Palette
The color palette is that element of web design that visitors might not notice but definitely register. It makes the strongest impression on the visitors. In 2019, the trend is all about using a strong color palette for better cohesiveness.
The quality of content and SEO optimization bring the visitors in and web designing does the work of making sure that they stay.
by 247nywebdesign | Dec 26, 2018
A giant conglomerate or a small business can’t survive in this age and era without a website.
Websites are a powerful marketing tool— so powerful that they can completely annihilate the difference between the aforementioned types of businesses.
Here are some more reasons why every business should invest in websites:
1.Websites are Cost-Effective
Compared to a brick and mortar store, websites are very cost-effective and bring in the same amount of profit. Managing and updating websites are also a lot more pocket-friendly than renovating and revamping the store.
Another way in which websites are easier on the pocket is through its cost-effective marketing techniques.
2.Websites Help with Building Credibility
Websites provide you with a platform where you canwrite to your heart’s content. Through websites, businesses share information, new research, and news.
Additionally, they have a chance to update and renew their website every other day. All these things send a message to the customers that you mean business and you are an expert in your niche. It builds the credibility of your business, and credibility brings in new customers and retains them.
3.Websites Increase the Chances of Google Ranking
Many businesses function online but without a website. They relysolely on Facebook or Instagram. Websites, on the other hand, help businesses create visibility, and if SEO is done right, they even appear on the top of the search engine results page.
In fact, with the new algorithms in place, the competition to aim for the top rank is even higher, and the website is one of the best ways to stand out from the rest.
4.Websites Increase Conversion Rates
Websites allow businesses to make an impression on their buyers and lure them into making a purchase. Websites offer better and higher conversion rates with their endless marketing strategies and advertisement options.
Many times, a website is so captivating that it even urges an accidental visitor into making a purchase.
5.Websites Help Target a Larger Audience
A brick and mortar store can only do so much when it comes to the target audience. A website, on the other hand, enables businesses to target a wider audience.
Websites are not limited by geographical boundaries and can be accessible from anywhere in the world. This is especially useful for retail websites or B2B companies that usually target the whole world as their audience.
The bottom line is that websites are imperative for every business, especially in the year 2019, when online visibility will be everything.
