If you have been in the online business for a while, then you’d probably know the importance of search engine optimization. A strategically optimized website can improve your online visibility, rank your site in the top searches, and attract targeted leads, improving conversion and sales.
However, with billions of sites competing for the top searches, it is crucial to stay abreast of the latest SEO trends and implement them fast so that you can compete with a winning edge. That said, here are the top three search engine optimization trends to focus on in 2021.
Trend#1—Quality Content is Still the King
Perhaps this trend will never change. In fact, in 2021, the importance of relevant and valuable content will be more than ever. This is because practically, all the factors analyzed by Google algorithms are somehow related to user-experience. Thus, when you get qualified leads to your site, they need to be contemplated with authentic, informative, and engaging content that keeps them hooked and persuades them to take the desired call to action.
So, if you don’t update your site frequently with quality content, your potential clients will bounce off without converting. And a high bounce rate will affect not only your sales but also your web ranking. Therefore, you can’t slack on content. Quality content is essential even this year to achieve and maintain amazing SEO results and stay on top of your game.
However, some great tips to keep up with the trend are to:
- Roll out topic-focused content instead of just keyword focused
- Create lengthy content that serves as one-stop comprehensive guides
- Include statistics because Google loves it and sees such content as authoritative
Trend#2—Mobile-First Indexing
As 90 percent of the internet users use Google as the primary search engine, we think mobile-first indexing will be a trend to focus on in 2021. That’s because, in January 2021, Google will switch to mobile-first indexing. Thus, this will create a high demand for mobile optimizations in the world of SEO. Ensure that you invest in mobile-first indexing so that your site is mobile-friendly and has a high mobile speed score. Remember that this change is likely to negatively impact those sites that are currently ranked high but have a bad mobile version or no mobile version at all.
Trend#3—Local SEO
As the name suggests, local SEO focuses on optimizing your web presence for attracting leads in relevant local searches. The COVID-19 pandemic brought the world to a stand-still, limiting shipping and global orders. Similarly, so did we see a change in consumer shopping habits. We saw consumers’ greater appreciation for local commerce, looking for service providers near their homes during the crisis period. Thus, as the pandemic is still not over, we’d say the new trend will be Local SEO.
Make sure to use ‘Google My Business’ to your company advantage. It is one of the best and primary tools in local SEO that helps local businesses keep customers updated with special deals, schedules, delivery options, etc. It will not only help you rank higher in local searches but also establish a positive link within the community, attracting and building strong relationships with local customers.
For more information or to boost your search engine ranking, click here! Hire our team of SEO experts to rank higher in the SERPs for your industry.