As sales through mobile commerce are expected to hit approximately $2.92 trillion in 2020, no online business owner can afford to neglect the importance of a solid and well-optimized mobile design. Did you know that there were approximately 3,986 million unique mobile web users in the year 2019 while active web users were an astounding 4,388 million? This means that nearly 90 percent of the users of the internet have access to mobile devices.
Thus, as web browsing shifts from desktop to mobiles, you must focus on delivering the ultimate browsing experience to your audience on mobile phones. To ensure this, one of the best strategies is to avoid common mobile design mistakes.
Here are some pitfalls to watch out for when going mobile-friendly:
Too Much Content
Although content is good, too much of it can give your mobile design an overcrowded appearance. Large blocks of written content, especially on mobile devices, can be frustrating for users. So, to avoid this mistake, the content layout for your mobile design should be well-structured. It should be:
- Properly laid out
- Use bullets
All this will help with providing a better visual display and increase content readability. Ensure that your site’s mobile design is always simple, clean and well-formatted.
Many brands lose prospects on mobile because of difficult navigation. If the navigation is confusing, this can deter user engagement and thus, your conversion rate.
Therefore, make sure the navigation buttons are easy to click on and designed for the small screen. Also, display navigation in a way that it mirrors the user pathway so that the user can browse through with the utmost ease.
A great way to ensure this is to use the hamburger menu. This is increasingly popular among mobile users predominately because it is intuitive and requires very little effort from auser perspective.
Not Being Responsive
Even if you are going to invest in a mobile app, you must create a responsive site. A responsive design creates an optimized site experience. Whether your visitor comes from tablets or smartphones, a responsive design will ensure that the site renders appropriately to their screen for the best user experience.
Therefore if your mobile interface is not responsive, content browsing, image viewing, scrolling and clicking on pages would be a problem for your users.For example, if the design is not responsive, something as simple as clicking on the signup or buy now button could be challenged on mobile, thereby preventing registration or purchase. Simply stated, responsive design adjusts according to the screen size for an optimal visual experience.
So, to avoid these mistakes and provide the best mobile browsing experience to visitors, contact us. We are experienced and expert in creating user-engaging, responsive and high-converting mobile designs.