SEO is crucial to online business success. This is clear from the fact that search engines generate 93 percent of all web traffic; and that 4 in every five consumer uses the search engine to find local information. However, how your SEO strategies can make a big difference between your business success and downfall. Therefore, to improve your chances of success, we have curated a list of SEO pitfalls to avoid. Once you know what to avoid, you will be able to strategize better and lower the chances of making mistakes.

SEO Pitfall #1—Using One Piece of Content for Numerous Purposes

When it comes to search engine optimization, you can’t just limit yourself and focus on the homepage. Your goal should be to get all site pages to rank high in the SERPs (Search engine result pages). Thus, you need to create unique and quality content for each page, focusing on distinct aspects of the business. However, most novice SEO strategists often use one piece of content for multiple purposes. This should be avoided.

For best search engine optimization results:

  • Create separate pages with different and unique content
  • Avoid lumping them together into one
  • Create helpful web pages devoted to specific keywords
  • Make sure to use internal links for easy navigation

SEO Pitfall #2—Failure to Focus on Branded Anchor Text

Anchor texts are a crucial part of the link building SEO strategy. 

Even though you may get lots of backlinks from trusted sources, you still need anchor texts from these links. If you don’t use them, you may not be able to strengthen your brand’s authority.

In other words, branded anchor texts:

  • Improve brand recognition
  • Increase search engine ranking
  • Look more natural as compared to keyword optimized anchor texts  


SEO Pitfall #3— Don’t Just Focus on Text

As videos are the future, your SEO strategies should not only focus on text but also videos. Research shows that site visitors prefer to watch videos over other content formats. Hence the biggest reason for the ever-increasing popularity of YouTube. Also, if you have noticed search engine page results, videos appear on it too. Thus, video content can also help boost your site engine ranking.

Besides being more engaging, videos also take faster to rank on Google, so that is another great benefit. Therefore, if your SEO strategy is only focused on written content, it’s high time you included videos, Infographics and podcasts.  

Wait, there’s more! Statistics show that video search engine results have about forty-one percent higher CTR (click-through-rate) than text-based results. But when blog posts combine with video content, you have a 53 times higher chance to rank in the top searches.

For more information or assistance with devising and implementing a result-driven SEO strategy, contact us today. Let us help you boost your search engine visibility and ranking.

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