It’s said that the first impression is the last impression and we couldn’t agree more. This holds 100 percent true when it comes to web browsing. That’s right; your site users will give your website only a couple of seconds to impress them. So, you need to make sure that your current web design is engaging and appealing. But apart from being visually appealing, a site design also plays a pivotal role in bounce rate, and search engine optimization.Therefore, here are surefire signs that indicate that you need a website redesign:
Sign#1—Your Site is Hard to Update
If you launched your site decades ago, then there is a high possibility that you have a complicated content update system. Google and site visitors like fresh content. Google algorithms rank the most frequently updated sites higher than sites with old content.
Thus, if your site is hard to update, it’s a surefire sign that it’s time to get your site redesigned. Most designers today use a Content Management System that is easy to update by anyone.
Sign#2—It’s not Device compatible
Another surefire sign that it is time to get a website redesigned is when your site is not compatible with different devices like mobile and tablets. As people shift from desktop to mobile web browsing, your site must deliver an optimal visual experience on all its pages.
So, the first thing you need to do is to check how many people come to your site via mobile devices. If you have more than 20 percent of the traffic coming from mobile devices, you need to redesign your site. You can either invest in a mobile-friendly web design or get a responsive design.
Sign#3—Your Site Doesn’t Match Your Brand Image or Markets to Your Target Audience
With time, businesses grow and become more diverse. So, if you started out with a free web design template, and now you have become a well-reputed business, it should communicate through your website. You need a web site that is customized according to your brand image and goals.
Also, if you have diversified into new segments or product lines, then it should be displayed on your site. For example, let suppose you started as a family travel business and launched a site with visuals and design that appealed exclusively to families. However, now you have diversified into business travel. So, you need to make sure that the design is now more diverse and markets to your new segment too. In both situations, you will need to redesign your website. For more information or web redesign services, contact us.