by 247nywebdesign | Nov 4, 2019
With a spike in competition, attracting customers to your site and retaining them is becoming crucial to the success of businesses. One of the most creative ways of enhancing user experience on your website is the incorporation of video content. Videos are a great resource, and they are shared and watched on almost all platforms. However, having custom videos on your website gives your brand the boost it needs. Studies have shown that custom videos on your landing page allow you to increase your conversion by more than 80%. Considering the stats, who wouldn’t want to utilize such an asset?
Let’s discuss the five benefits of adding custom videos on your website.
1. Boost Customer Engagement
When someone visits your website and finds a video, their curiosity will make them want to click. The video will make the viewers keep thinking about your company long after the video has ended. Through a video, you can show your audience what you are capable of doing instead of merely telling them what to do. As a result, you find yourself in a better position to engage your customers. Demo videos are an excellent means of providing your customers with the information they need. Furthermore, if the customer returns, it is a sign that you have managed to build the trust.
2. Convey Important Messages
Video content on your website allows you to convey your brand’s message to your targeted audience, and fast. As the name suggests, custom videos are easy to edit and are educational and entertaining at the same time. A word of advice: when customizing a video, make sure to keep the duration to less than 10 minutes. A short video is compelling and can also be shared easily on social media. Videos that promote your business and your products are also helpful in delivering the latest news about your business.
3. Promote Storytelling
Every business has a story to tell about how it all began. Telling your story to your audience allows you to provide essential details about your businesses, which boosts your conversion rate. People like to buy from the people they know and trust. Try to use video for introducing your audience to your products, services, and your employees. You can achieve this through live video interviews and live events coverage.
4. Increase Your Reach
Posting and sharing videos from YouTube is always easy. So, why not cross-post videos on your website through a YouTube channel. YouTube is owned by Google, which increases the likelihood of your videos appearing in search results. Search engines always need fresh content, be it a blog, a press release, or in this case, a video. When making a custom video, invest time and effort into keywords research, thus optimizing it for search engines.
5. Ensure Customer Retention
As discussed earlier, videos ensure customer engagement. When a person clicks on a video link, they have to stay on your website to continue watching it. The longer a person remains on your business’s website, the higher is the likelihood of them exploring your site more. If you are lucky, you might even enjoy a conversion.
Considering the benefits mentioned above, there is no reason for not having custom videos on your website. If you want relevant video content in your web design, we can do it for you. To avail the best web design services, visit our website now or call us at 718-233-3120.
by 247nywebdesign | Nov 1, 2019
Have you made some startling discovery about web designing that just doesn’t make any sense? Well, you are not the only one, and these myths are difficult to avoid.
Proper web designing is the core of an excellent user experience. The success or failure of your web design depends heavily upon the fonts you incorporate, the colors you use, and the images you add. Contrary to popular belief, web design is not just some popular tool that balances sheer loads of information. If done properly, web design can significantly enhance the perception people have of your brand.
Therefore, you need to have in-depth knowledge of the implementation of a stable web design process.
It is a substantial motivational force that allows your business to achieve its goals. Speaking of web design, there are conflicting views on what is right and what is wrong. To meet their needs, businesses tend to customize their websites. When that happens, a web design’s subjectivity leaves a big room for different kinds of opinions.
Let’s take a look at some of the most common web design myths to avoid.
Myth#1: The Whitespace Should Never Be Empty
Not only does is this statement false, but stuffing things in the whitespace compromises your web design. Wide-Open whitespace is beneficial for your web design. Not only does it allow ample space to text and images, but it also increases the readability on your website. Trying to read text and view images through a clustered whitespace is just like driving in a narrow and crowded street.
Myth#2: The Homepage Is Most Crucial
It is a no-brainer that unless you visit a website directly, you are most likely to land on a landing page instead of the homepage. Nowadays, with an increase in paid links and searches, people land directly on a specific landing page and never really get to see the homepage of a website. Therefore, putting all of one’s focus on the homepage is nothing but a waste of time.
Myth#3: More Features Equate to Better Design
Every day we stumble upon websites that contain unnecessary features. Contrary to popular belief, more features don’t equate to a better design. In reality, a website stuffed with features affects user experience to a great extent. If a feature doesn’t help you get the conversions you want, it is better to get them out of the way.
Myth#4: Design Is the Only Cure
Good web design has a lot more to it than funky fonts and vibrant colors. Web design is a tool that bridges the gap and serves as a channel of communication between a business and its targeted audience. A good design does enhance the user experience, but it is not the only thing. To eliminate problems like poor content, low traffic, and reduced conversions, something more than a mere catchy web design is needed. To ensure the success of a web design a considerable amount of teamwork, consensus, and editorial excellence are crucial.
Avoid the myths mentioned above, and you will end up with a web design that enhances your brand’s image, drives more traffic, converts, and brings in sales. But, you don’t have to do any of that, for we have got you covered. We provide the finest web design, social media marketing, and mobile marketing services at affordable rates. To benefit from our services, visit our website or call now at 718-233-3120.
by 247nywebdesign | Oct 20, 2019
During the past few years, we have seen a growth in the responsiveness of webs designs. It may seem confusing, but the rationale behind these changes is pretty straightforward. With a shift in web design technologies, the users have started expecting an experience that is engaging and personalized. This change in the nature of consumer demand has allowed web designers to come up with more responsive web designs, thus beating the competition.
If you are new to the idea of responsive web design, it is referred to as the creation of a website that can adapt to all kinds of devices. With the technology evolving every second, there is no other option but to come up with responsive web designs.
Let’s take a look at four of the most responsive web design practices.
1. Increased Micro Interactions
Nowadays, one of the most common trends web designers are beginning to experience is micro-interactions. A micro-interaction is a kind of variable that enables a user to interact with a website, without reloading the page over and over again. One of the best examples of micro-interactions is the reactions on Facebook and LinkedIn. There is a variety of responses, like smilies, hearts, and angry faces. Not only are they fun, but they save a lot of time as well.
2. Innovative Grid Designs
There was a time when some of the most popular grid designs were the rule of thirds and 12 unit grids. Whether subconsciously or subtly, you need to grab a person’s attention. This is why; web designers are on the lookout for ways to innovate their grid designs. To differentiate a particular site from other websites, it needs to be aesthetically sound. A lot of it has to do with page organization. To make your website stand out of the crowd, try using uncommon column combinations, or be a bit more experimental with Whitespace.
3. Vibrant Colors
As far as the new web designs are concerned, the web designers need to bring in some vibrancy to the table. There was a time when the mobile screens were neither bright, no vibrant. However, with time, mobile screens have become colorful and vibrant, which makes them less different from a desktop screen. The semantics of color are what make responsive designs different from their hackneyed predecessors.
4. Mobile Knowledge
Nowadays, a majority of the traffic is being flown in from mobile phones. With that being said, it is essential to distinguish between mobile apps and websites. The user experience an app offers is necessary, but the responsive of an app is different from that of a website. However, if you are a web designer, you will find yourself working on either of the two, depending upon the need.
The aforementioned web design practices will allow you to come up with a web design that is engaging and enhances user experience. And, if you want someone to incorporate them into your website, we are the ones to do it. With a team of experienced designers, we provide you with sites that are tailored to your business needs and user-friendly at the same time. For more information, visit us online or call now at 718-233-3120.
by 247nywebdesign | Oct 19, 2019
Conversions are one of the most crucial things for any business. Without conversions, neither will there be any customers nor will there be any profits. A business’s website is the place where customers communicate with a company, place orders, and make purchases. Therefore, it is important for a website to be user-friendly and engaging to convert a visitor into a customer.
There is a variety of ways conversions can be increased. Some of the conversion-boosting techniques include A/B testing, usability testing, and customer surveys. However, the most useful method of increasing website conversions is web design.
Let’s take a look at five web design tips for better website conversions.
1. Prioritize the Design
Looks aren’t the only thing when it comes to web design, but they are essential. According to a study, web design is the most crucial factor in determining the credibility of your website. According to adobe, to provide users with an excellent online experience, good web design is critical. If a user has a good experience on your website, higher is the likelihood of them becoming your customers.
2. Choose the Correct Color Scheme
As far as product management and marketing is concerned, the color scheme has a crucial part to play. Studies have shown that color schemes and purchase decisions share a strong bond. Similar research has shown that in 85% of the cases, it is the color that guides buying decisions. More than 52% of the users never return to a website, the color scheme of which they find unattractive. While designing your website, the color scheme you choose should be relevant to your brand and its identity. A good color scheme will evoke the mood of people who visit you online, and also convince them to buy stuff from you.
3. Optimize for Mobile
It is a no-brainer that more than half of the users out there are accessing your website through their mobile phones. Therefore, it is your job to provide them with a site that runs as effectively on a mobile phone as much as it does on a laptop or any other gadget. A smart way of doing so is by making sure that all the buttons on your website are reachable to the thumb.
4. The Rule of Thirds
The rule of thirds is a design method that has transitioned from the print world to the digital sphere. They also determine the best places on your website, where valuable content needs to be placed to attract maximum numbers of visitors.
5. Utilize the Whitespace
Whitespace is the space surrounding images, text, and other elements on your website. Do not try to fill up every inch of the blank space on your website. Using too little of the whitespace makes your website appear cluttered. As a result, the user will have a hard time accessing the information they need.
The tips mentioned above will allow you to have a website that provides you with the maximum number of conversions and expand your business. If you are on the lookout for a professional web designer for your website, look no further, for you have just found us. To benefit from our excellent services, visit our website or call now at 718-233-3120.
by 247nywebdesign | Oct 18, 2019
Regardless of the nature of your business, you can’t deny the effectiveness of interactive content. When it comes to brand awareness and lead generation, businesses have been relying on content marketing for a long time. Creating high-quality content allows you to connect with your customers on a deeper level. With time, the scope of content marketing has been increased to include videos and infographics.
When it comes to using infographics, people of the conventional school of thought are a bit reluctant. Whether somebody likes it or not, the inculcation of infographics within content has become a necessity.
Let’s unveil some of the reasons infographics are crucial for content marketing.
1. Beneficial to SEO
Besides creating awareness and bagging maximum sales, one of the primary motivations behind developing a website is search engine optimization. Whether they sell towels or word processing tools, every business likes to rank as high as possible on the search engine. This is where infographics can be a game-changer. Infographics are easy to read and share and can be tailored to include several keywords. They target organic backlinks, thus diverting traffic to your website. When combined with image-specific keywords, they help you effectively accomplish your SEO goals.
2. Make People Remember You
The human brain is designed in such a way that it tends to remember pictures over text. As a result, we can recall almost 60% of what we have seen a day after seeing it. On the flip side, we can’t even remember 10% of the text we have read. This means that intelligently designed infographics can keep your business in people’s minds for a long time. This is why a fair percentage of experienced marketers believe infographics and similar visual assets are great for putting your message out.
3. Provide Value to Your Customers
One of the most crucial things to content marketing these days is value. Today’s consumers don’t believe in being sold. They want the seller to provide them with information backed by credible resources, which adds value to their lives in some way. Infographics are a valuable resource that allows a business to provide their customers with whatever they expect from them.
4. Increase Your Audience
Studies have shown that content that contains images, videos, and GIFs attracts almost 90% more views than content that is based on text. Similar research shows that businesses that use infographics within content enjoy a likelihood of expanding their audience at a pace that is 12% faster than that of content that lacks visuals. Here are some reasons why.
- Infographics are sharable.
- They are accessible to everyone.
- Modern online visitors are accustomed to visual elements such as infographics.
5. Can Be Repurposed
By investing in infographics, one can develop assets that can be repurposed in numerous ways. When it comes to visual content, brochures, presentations, and posters are just a handful of several examples. Not only do infographics work online, but they are also beneficial offline as well.
So, do you want the content on your website to be visual and catchy? Well, you have come to just the place. With the right amount of experience, creativity, and resources, we provide you with the best web design, content, and digital marketing solutions which make your business grow fast. To benefit from our services, visit our website or call now at 718-233-3120.
