Regardless of the nature of your business, you can’t deny the effectiveness of interactive content. When it comes to brand awareness and lead generation, businesses have been relying on content marketing for a long time. Creating high-quality content allows you to connect with your customers on a deeper level. With time, the scope of content marketing has been increased to include videos and infographics.
When it comes to using infographics, people of the conventional school of thought are a bit reluctant. Whether somebody likes it or not, the inculcation of infographics within content has become a necessity.
Let’s unveil some of the reasons infographics are crucial for content marketing.
1. Beneficial to SEO
Besides creating awareness and bagging maximum sales, one of the primary motivations behind developing a website is search engine optimization. Whether they sell towels or word processing tools, every business likes to rank as high as possible on the search engine. This is where infographics can be a game-changer. Infographics are easy to read and share and can be tailored to include several keywords. They target organic backlinks, thus diverting traffic to your website. When combined with image-specific keywords, they help you effectively accomplish your SEO goals.
2. Make People Remember You
The human brain is designed in such a way that it tends to remember pictures over text. As a result, we can recall almost 60% of what we have seen a day after seeing it. On the flip side, we can’t even remember 10% of the text we have read. This means that intelligently designed infographics can keep your business in people’s minds for a long time. This is why a fair percentage of experienced marketers believe infographics and similar visual assets are great for putting your message out.
3. Provide Value to Your Customers
One of the most crucial things to content marketing these days is value. Today’s consumers don’t believe in being sold. They want the seller to provide them with information backed by credible resources, which adds value to their lives in some way. Infographics are a valuable resource that allows a business to provide their customers with whatever they expect from them.
4. Increase Your Audience
Studies have shown that content that contains images, videos, and GIFs attracts almost 90% more views than content that is based on text. Similar research shows that businesses that use infographics within content enjoy a likelihood of expanding their audience at a pace that is 12% faster than that of content that lacks visuals. Here are some reasons why.
- Infographics are sharable.
- They are accessible to everyone.
- Modern online visitors are accustomed to visual elements such as infographics.
5. Can Be Repurposed
By investing in infographics, one can develop assets that can be repurposed in numerous ways. When it comes to visual content, brochures, presentations, and posters are just a handful of several examples. Not only do infographics work online, but they are also beneficial offline as well.
So, do you want the content on your website to be visual and catchy? Well, you have come to just the place. With the right amount of experience, creativity, and resources, we provide you with the best web design, content, and digital marketing solutions which make your business grow fast. To benefit from our services, visit our website or call now at 718-233-3120.