by 247nywebdesign | Jan 3, 2020
The digital marketers of today have more access to user data than ever before. This is where artificial intelligence can be a game-changer. Not only does AI help digital marketers utilize this data, but it also allows them to identify vital opportunities and act accordingly. Studies have shown that by the year 2020, more than 80% of the interactions between businesses and their clients will be guided by artificial intelligence without the slightest human involvement.
Let’s explore some of the ways artificial intelligence benefits digital marketers.
1. Ensures Personalized Experiences
One of the key benefits of artificial intelligence for digital marketing is a personalized experience. According to American Express, customers who have a good experience tend to spend 74% more on the products and services of their choice. If done right, artificial intelligence can simplify the buying process for the consumers by targeting a specific product and removing all buying complexities. A good customer experience enhances brand loyalty and binds the consumers to a particular brand for a long time.
2. Simplifies Online Shopping
A famous vertical of artificial intelligence is augmented reality. It has drastically changed the way people used to shop. People can easily take a virtual trial of products before they can purchase them. As a result, they can try clothes, makeup, and even items of furniture without moving a muscle. Studies have shown that because of digital awareness, more than 70% of loyal customers want their favorite brands to use augmented reality to their advantage.
3. Targets the Right Audience
With various AI tools at your disposal, you no longer need to go through the strenuous process of identifying your targeted audience. AI will target the right audience for your product and service. Furthermore, the chances of their targeting going wrong are minimal. Such a feature is the need of the hour, especially in the Asian markets, considering the increase in the number of internet users. Allocation of budget and targeting the audience depending upon age, gender, and similar demographics is another feature of AI digital marketers can benefit from. A perfect example is the AI digital resource used for media planning at Mindshare, an arm of Group M and one of the largest media investment outfits in the world.
4. Helps with Content Creation
It is rightly said that content is king. Fresh and relevant content not only optimizes your brand, but it also helps your website rank higher among the search results. However, coming up with new content all the time can get difficult. There is a vast amount of repetitious content out there. Most of it is AI-created, but luckily, it is hard to tell the difference. AI-based content is becoming increasingly popular, where research is done on a particular keyword,and content is written based on the gathered data. As far as visual content is concerned, the videos and info-graphics made using AI are far more flawless than those made by humans.
These were just some of the many benefits of AI for digital marketing. If you want to maximize your digital marketing efforts, feel free to visit our website, or call now at 718-233-3120.
by 247nywebdesign | Jan 2, 2020
As we enter a new decade, a lot is about to change- and social media marketing is no exception. It is always interesting to predict what is going to change in the world of social media. With each passing day, we are witnessing changes in the way people connect, the tools that are being used, and the methods to enhance your online marketing efforts.
Let’s take a look at some of the latest social media marketing trends you can’t afford to avoid.
1. Influencer Marketing Is on the Rise
Studies have shown that almost 60% of all online marketers are planning to allocate a major portion of their budget towards influencer marketing. Today’s consumers are becoming increasingly wary of online ads, and they prefer reviews from the people they trust before purchasing anything. The influencer expressing their views about a particular product could be anyone. It could be your favorite actor, musician, athlete, or even a niche artist who you know. Social media allows small businesses to compete in the same place as their larger counterparts. Unfortunately, startups don’t have the budget required to hire bigger influencers, but it surely gives less popular influencers a chance to come out into the public’s eye.
2. Video Content
With time, video content is becoming increasing popular, and some studies suggest that in a few years, more than 80% of the digital content will be video-based. Another trend is that of live videos. These videos rose to prominence on YouTube, but they are quickly taking over Facebook and Instagram. Many social media users find live videos more attractive and useful. Furthermore, they add to the trustworthiness of a brand.
3. Stories
Apart from live videos, social media marketers are beginning to rely on stories. In the beginning, these stories were confined to Instagram. Soon, however, they made it to Facebook, and now YouTube has come up with its own story format. These stories provide viewers with important insights, especially videos, because they are filmed on the spot. A social media story lasts for no more than 24 hours. This allows marketers an opportunity to offer flash sales and deals that the consumers can go after.
4. Augmented Reality
In the world of social media, augmented reality is the talk of town. Augmented reality works perfectly for both e-commerce businesses and brick-and-mortar stores. A perfect example in this regard is that of IKEA. With their AR mobile application, they enable their customers to have a look at how their products will look in their homes. Similarly, makeup companies, through AR technology, allow their customers to observe how their products look on their faces, without applying them. There are multiple ways AR can be used, and most of its uses are still undiscovered.
If you want to uplift your social media marketing game, you have come to the right place. For more information, feel free to visit our website or call us now at 718-233-3120.
by 247nywebdesign | Nov 21, 2019
Contrary to what most people think, digital marketing isn’t just about sharing stuff on social media. In digital marketing, there are a variety of different factors that combine to provide your business with the growth it deserves. Once your campaign goes live, the sales funnels, advertisements, and email automation will help you go through the analytics and see your business growing. From determining your goals and budgets to running a digital campaign, one needs to go through various ordeals.
Here are some tips you can follow to increase the effectiveness of your digital marketing efforts.
Know Your Customer
During the past few years, the image of a customer has been replaced by the concept of buyer personas. The best marketing and media plans out there are incomplete unless they take into consideration the buyer personas. A buyer persona is created by surveying and contacting a targeted group of people.
Identification of Goals
Your marketing efforts would be futile if you fail to back them up with specific goals. However, having goals does not suffice if you fail to measure them.
Here is how it works.
Immeasurable Goal
We need to get more sales and increase our brand awareness.
Measurable Goals
We plan to maximize our sales by 30% and launch four new products next year.
Blogging
Blogging is a crucial component of any digital marketing strategy. If you have a blog that is updated regularly with fresh content, you are likely to attract more customers. The more customers you attract, the higher is your likelihood of ranking high among the search results.
Evaluate the Channels
Some of the most common digital channels that businesses use to their advantage are blogs, Google AdWords, social media platforms, and their own websites. To maximize the effectiveness of your digital campaigns, you need to evaluate every one of those channels. You need to make sure whether or not a channel is working for you. If it is not, find out why and adjust it accordingly.
Utilize Mobile Marketing
In the past few years, mobile marketing has become increasingly popular. As far as smartphone conversions are concerned, there are a growing number of opportunities in that area as opposed to what it was a few years ago. There was a time when only laptops and desktop were up for the job. So, if you want to spice up your digital marketing efforts, make sure to invest in mobile marketing.
Become More Accessible to Customers
To bring your brand into the public’s eye and make your business grow, you need to become more accessible to your customers. To help the customers find you, make sure the landing page doesn’t bother the customer by asking them for irrelevant information. Furthermore, the call-to-action should be visible on the landing pages and on other pages throughout the website.
Use Correct Technology
Your marketing efforts will go in vain if you fail to back them up with the right technology. For example, if you are using email marketing to reach your customers, make sure you use tools like Mailchimp and Vendasta for the job. These tools will not only help you reach out to your targeted audience, but they will also spice up your email marketing efforts with sophisticated features.
Measure Your Progress
To ensure the progress of your marketing efforts, they need to be monitored regularly. This task should be assigned to a specific team of people. Through the regular monitoring of your progress, you will find yourself more able to eliminate the mistakes and shortcomings, if any.
If you are looking for someone to maintain your presence on the digital front, you have come to the right place. We are an experienced digital marketing and web designing company that enables you to accomplish your digital marketing goals, at the best prices. For more information, visit our website, or call now at 718-233-3120.
by 247nywebdesign | Nov 15, 2019
The digital landscape is full of skilled content creators. These individuals invest a significant amount of time in making their content stand out from the rest. Unfortunately, they feel devastated when their content seizes to rank high across the search engine results pages, and they don’t even know why. Whereas creativity is pertinent to content marketing, the correct keyword research is just as crucial. Not only do these keywords increase the engagement of content, but they also make you win the ranking game with flying colors.
Besides creating high-quality content, a content creator should be well-versed in keyword research. The following tips will enable you orchestrate the right keyword research for your content endeavors.
Why Conduct Keyword Research?
If you are into content marketing, the question in the heading shouldn’t sound unfamiliar to you. Want to know why? Because it is the same question you must have asked when you were starting out. If this question still boggles your mind, the below-mentioned reasons will answer it for you.
- Keywords allow online users to find their way up to your website. When a search is made on Google, it goes through these indexes to find the content that is relevant to the search keywords.
- The more your content resonates with the search keywords, the higher is its likelihood of appearing on the first page of the search results.
- Content with good SEO ranks high among search engines, and this enables the concerned website to enhance their ROI and achieve better leads and sales.
- If your content lacks keywords, it will be banished to the later pages, and might never be seen or clicked on.
Relevant Keyword Research
Before creating a content plan, determine the products and services your content should revolve around. List down those products and services, and it will become easier for you to come up with relevant keywords. When brainstorming individually or in a group, use mind maps to include all the terms that are relevant to your products and services.
For example, if you run a digital marketing firm, the following keywords should fill the boxes on your mind-map.
- SEO
- Media research
- Media planning and buying
- Analytics
- Metrics
Long-Tail Keywords
To make your content relevant to search queries, prefer long-tail keywords over single-word keywords. For example, instead of using the keyword “sneakers,” try using long-tail keywords like “high-quality footwear for teenagers.” Not only are lengthy keywords competitive, but they are also easy to rank on. You can even aim your keywords toward how the consumers will use your products and services.
Competitors’ Keywords
Google is the best place for keyword research. It presents you with relevant search results, most of which are on competing sites. If you are using Google for keyword research, carefully examine the top 3 search results every time you make a query. However, refrain from using review sites for keyword research. In the top three search results, you will find the targeted keywords in the heading, the subheading, and a few times within the body. List down all the unique things about your competitor’s content because you can use them for structuring your own.
Be Creative
The right amalgamation of creativity and keyword research is what dictates the effectiveness of your content marketing efforts. If your content is fit for SEO but lacks consumer engagement, you may experience a spike in your bounce rates. The content should be able to answer the consumer’s questions. If it doesn’t, the customer is meant to bounce, no matter how good your SEO is.
The tips mentioned above will uplift your content game and help you effectively achieve your business objectives. But wait; you don’t have to do anything when we can do it for you. We are a qualified digital marketing company that provides prime content solutions to our clients. For more information, visit our website or call now at 718-233-3120.
by 247nywebdesign | Nov 5, 2019
Successful web design is crucial to the success of any business. On the other hand, the success of web design depends upon the right typography, the right color scheme, and whitespace usage. But, are those the only factors that determine whether or not web design is successful? Not really; to ensure the success of web design, it has to be backed by an effective web design strategy. This strategy includes in-depth knowledge of one’s business, the brand image, the targeted audience, and a host of other things that you will discover as the article progresses.
Let’s take a look at some of the steps to devise an effective web design strategy.
Define Your Targeted Audience
The first step to formulating a successful web design strategy is to have in-depth knowledge of what your targeted audience looks like. To do that, you need to think both quantitatively and qualitatively. You need to figure out what age group does your targeted audience belongs to, what is their economic background, and what their preferences are. Only by understanding your audience will you be able to decide the typography, the color scheme, and content options for your website.
Establish Your Goals
Before creating a website, you must be well aware of why you are creating a website. If you have a well-defined set of goals right in the beginning, you have a higher likelihood of coming up with successful web design. Here are a few questions you need to ask yourself.
- Do I need to increase sales and leads for my products and services?
- What products do I need to offer?
- Do I need to boost my SEO?
- Do I need to convert a huge number of people into customers?
Investing time in answering the questions mentioned above will surely give purpose to your web design strategy.
Do Your Keyword Research
No matter how obscure an industry is, certain keywords make it appear among the search results. Choosing the right keywords for your website is one of the most crucial steps towards devising a successful web design strategy.
The below-mentioned tips will assist you in your keywords research.
- The keyword you pick should have more than 2000 monthly searches.
- Your keywords should not be unnecessarily competitive.
- The keyword that you choose should have a cost per click. CPC shows whether or not your competitors are doing well through this keyword.
- The keyword should be relevant to your industry. The wrong keywords will attract the wrong customers, and all your efforts will go in vain.
Your Copy Should Provide Good SEO
Once the keyword research is over, start optimizing the copy for the keywords you have chosen. The below-mentioned tips will help you on the way.
- Ensure appropriate keyword density. Don’t overdo it, for it will give Google the impression that you are trying to overdo it.
- The Meta title should include the keyword.
- The Meta description should also contain the targeted keyword.
- Do not optimize different pages using the same keyword.
Make an Analytics Strategy
There is a variety of reasons why your web design strategy must have an analytics strategy, some of which are mentioned below.
- It tells you how every page is performing.
- It helps you make decisions that are driven by data.
- It keeps you updated on how your campaigns are doing.
Using the steps mentioned above, you can come up with a simple yet effective web design strategy. But wait, you don’t need to make your web design strategy because we can do it for you. To benefit from our best web design services, visit us online, or call now at 718-233-3120.
