The digital landscape is full of skilled content creators. These individuals invest a significant amount of time in making their content stand out from the rest. Unfortunately, they feel devastated when their content seizes to rank high across the search engine results pages, and they don’t even know why. Whereas creativity is pertinent to content marketing, the correct keyword research is just as crucial. Not only do these keywords increase the engagement of content, but they also make you win the ranking game with flying colors.

Besides creating high-quality content, a content creator should be well-versed in keyword research. The following tips will enable you orchestrate the right keyword research for your content endeavors.

Why Conduct Keyword Research?

If you are into content marketing, the question in the heading shouldn’t sound unfamiliar to you. Want to know why? Because it is the same question you must have asked when you were starting out. If this question still boggles your mind, the below-mentioned reasons will answer it for you.

  • Keywords allow online users to find their way up to your website. When a search is made on Google, it goes through these indexes to find the content that is relevant to the search keywords.
  • The more your content resonates with the search keywords, the higher is its likelihood of appearing on the first page of the search results.
  • Content with good SEO ranks high among search engines, and this enables the concerned website to enhance their ROI and achieve better leads and sales.
  • If your content lacks keywords, it will be banished to the later pages, and might never be seen or clicked on.  

Relevant Keyword Research

Before creating a content plan, determine the products and services your content should revolve around. List down those products and services, and it will become easier for you to come up with relevant keywords. When brainstorming individually or in a group, use mind maps to include all the terms that are relevant to your products and services.


For example, if you run a digital marketing firm, the following keywords should fill the boxes on your mind-map.

  • SEO
  • Media research
  • Media planning and buying
  • Analytics
  • Metrics

Long-Tail Keywords

To make your content relevant to search queries, prefer long-tail keywords over single-word keywords. For example, instead of using the keyword “sneakers,” try using long-tail keywords like “high-quality footwear for teenagers.” Not only are lengthy keywords competitive, but they are also easy to rank on. You can even aim your keywords toward how the consumers will use your products and services.

Competitors’ Keywords

Google is the best place for keyword research. It presents you with relevant search results, most of which are on competing sites. If you are using Google for keyword research, carefully examine the top 3 search results every time you make a query. However, refrain from using review sites for keyword research. In the top three search results, you will find the targeted keywords in the heading, the subheading, and a few times within the body. List down all the unique things about your competitor’s content because you can use them for structuring your own.

Be Creative

The right amalgamation of creativity and keyword research is what dictates the effectiveness of your content marketing efforts. If your content is fit for SEO but lacks consumer engagement, you may experience a spike in your bounce rates. The content should be able to answer the consumer’s questions. If it doesn’t, the customer is meant to bounce, no matter how good your SEO is.  


The tips mentioned above will uplift your content game and help you effectively achieve your business objectives. But wait; you don’t have to do anything when we can do it for you. We are a qualified digital marketing company that provides prime content solutions to our clients. For more information, visit our website or call now at 718-233-3120.

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Brooklyn, NY 11234

Phone: 718-233-3120