Successful web design is crucial to the success of any business. On the other hand, the success of web design depends upon the right typography, the right color scheme, and whitespace usage. But, are those the only factors that determine whether or not web design is successful? Not really; to ensure the success of web design, it has to be backed by an effective web design strategy. This strategy includes in-depth knowledge of one’s business, the brand image, the targeted audience, and a host of other things that you will discover as the article progresses.

Let’s take a look at some of the steps to devise an effective web design strategy.

Define Your Targeted Audience

The first step to formulating a successful web design strategy is to have in-depth knowledge of what your targeted audience looks like. To do that, you need to think both quantitatively and qualitatively. You need to figure out what age group does your targeted audience belongs to, what is their economic background, and what their preferences are. Only by understanding your audience will you be able to decide the typography, the color scheme, and content options for your website.  

Establish Your Goals

Before creating a website, you must be well aware of why you are creating a website. If you have a well-defined set of goals right in the beginning, you have a higher likelihood of coming up with successful web design. Here are a few questions you need to ask yourself.

  • Do I need to increase sales and leads for my products and services?
  • What products do I need to offer?
  • Do I need to boost my SEO?
  • Do I need to convert a huge number of people into customers?

Investing time in answering the questions mentioned above will surely give purpose to your web design strategy.

Do Your Keyword Research

No matter how obscure an industry is, certain keywords make it appear among the search results. Choosing the right keywords for your website is one of the most crucial steps towards devising a successful web design strategy.

The below-mentioned tips will assist you in your keywords research.

  • The keyword you pick should have more than 2000 monthly searches.
  • Your keywords should not be unnecessarily competitive.
  • The keyword that you choose should have a cost per click. CPC shows whether or not your competitors are doing well through this keyword.
  • The keyword should be relevant to your industry. The wrong keywords will attract the wrong customers, and all your efforts will go in vain.

Your Copy Should Provide Good SEO

Once the keyword research is over, start optimizing the copy for the keywords you have chosen. The below-mentioned tips will help you on the way.

  • Ensure appropriate keyword density. Don’t overdo it, for it will give Google the impression that you are trying to overdo it.
  • The Meta title should include the keyword.
  • The Meta description should also contain the targeted keyword.
  • Do not optimize different pages using the same keyword.

Make an Analytics Strategy

There is a variety of reasons why your web design strategy must have an analytics strategy, some of which are mentioned below.

  • It tells you how every page is performing.
  • It helps you make decisions that are driven by data.
  • It keeps you updated on how your campaigns are doing.


Using the steps mentioned above, you can come up with a simple yet effective web design strategy. But wait, you don’t need to make your web design strategy because we can do it for you. To benefit from our best web design services, visit us online, or call now at 718-233-3120.

2414 Ralph Ave

Brooklyn, NY 11234

Phone: 718-233-3120