by 247nywebdesign | Aug 14, 2019
Do you remember the days when websites were mere combinations of text and information? Nowadays, the internet users want a website that is visual enough to engage and entertain them. Furthermore, today’s users not only seek quality, but a full-fledged intuitive experience. Things like catchy CTAs and the aesthetics dictate the duration of time a visitor spends on your website.
Let’s take a look at eight ways to make your website more interactive.
1. Communicate with Your Audience
Spend some time to ask your visitors what they would like to see on your website. The feedback from your visitors will open you up to an array of possibilities; you were unaware of up till now A few years ago, ESPN asked their visitors for feedback about their web design. They redesigned their website accordingly, and experienced considerable increase in revenue.
2. Be Quick
Whether it’s a laptop or mobile, your visitors expect your website to load under 2 seconds. A majority of the internet users abandon a website if it takes more than 3 seconds to load. Tools like Google Page Speed Insights will provide you with tips on improving your loading time.
3. Provide Detailed Information
Make sure to provide your visitors with detailed information. This will allow the visitors to reach a thoughtful and well-informed decision about your products and services. Failing to do so, you will frustrate the customer, and they may think that you are hiding something.
4. Make Your Navigation Instinctive
To guide themselves through on your website, people need a navigation bar. A navigation bar shows the visitors around and also guides them back to the landing page. A navigation bar should be intuitive and less bulky.
5. Choose the Right Color Scheme
Be very careful when choosing the color scheme for your website. The color should be suitable for the industry you are in. Also, the background color should go perfectly with the text, and not make the vivdity suffer. The color shouldn’t make it tough for the visitors to read the text.
6. Enhance the Layout
With a decrease in data costs more users are accessing website through their phone. The layout of your website should be suitable for mobile and desktop. Also, make sure that mobile users don’t have to zoom-in while accessing your website through their phones.
7. Create Catchy CTAs
Do you a meaningful and effectively placed call-to-action on your website? Visitors who are interested in buying from you want to be guided towards the next step. All you have to do is make a catchy CTA that is easily locatable on your website.
8. Design a Comprehensive Contact Page
Does you contact page have nothing but your email address? If so, please spend some time to beef up your contact page. Along with your email address, attach your phone number, and name of the city you are located in.
Do you want an immaculately designed website that fulfills all your business needs? Congratulations, you have come to the right place. At 24/7 NY Web Design we provide you with amazing web design solutions while making your business prominent on the digital front. For more information, visit our website, or call now at 718-233-3120.
by 247nywebdesign | Aug 13, 2019
Are you always on the lookout for ways to enhance customer satisfaction rate, maximize conversions and enjoy higher customer retention? You must have tried several tactics like phone calls, social media and email marketing. If all has failed, you might be doing something wrong. Well, have you tried incorporating a live chat feature on your website? Studies have shown that live chat has the highest customer satisfaction rate of 73%.
Still not convinced? The benefits of live chat mentioned below will change your mind.
1. Increased Sales
One of the biggest obstructions to selling products online is the questions your customers have regarding your products and services. The answers to these questions aren’t mentioned in the product description either. If you fail to provide your visitors with the product details, they are less likely to buy from you. To eliminate the issue, your live chat representative can serve as a sales person, and answers all the questions asked by the visitors. Not only does live chat maintain the visitors’ interest but also encourages them to place an order or two.
2. Better Customer Service
The more communication channels you have, the better customer service you can ensure. Live chat is an extremely popular communication channel these days, and it also doesn’t need any face or voice time. Unlike phone calls it is free from annoying things like background music, and a long time waiting. It enables you to communicate with your customers while they are still checking your website out.
3. Helps You Beat Your Competition
Despite its popularity, there are a number of companies that are still unfamiliar with live chat and don’t use it on their website. Those that do, enjoy an edge over their competitors in terms of increased sales, better customer service, and a high customer satisfaction rate. If your competitors are using live chat and you are not, using one will put you in a fighting position.
4. Live Chat Is Cost-Effective
It is a fact that live chat services aren’t mostly free, but investing in one can help you save money. Do you know why this happens? It happens simply because a majority of the customers like to communicate online, rather than speaking on the phone. Depending upon the telecommunication service you use, switching to live chat helps cut telecommunication costs.
5. Live Chat Provides Data Analytics
Live chat logs provide you with a great deal of relevant information. They allow you to monitor traffic and volumes of chat requests. Furthermore, it gives you an insight of how your customer service staff deals with customers. As a result you can evaluate the performance of your staff, and gauge customer satisfaction. Some live chat features can be linked to Google analytics, which enables you to monitor the overall performance of your website.
These were just a handful of the numerous benefits of having live chat on your website. If you want an interactive website for your business, don’t worry for we have got you covered. For more information, visit our website, or call now at 718-233-3120. You can even e-mail us at info@247nywebdesign.com.
by 247nywebdesign | Aug 12, 2019
The first place where your customers will find out about your business is your website. Updating your website from time to time is an effective way of attracting more customers, and also generating leads. With rapid changes in web development techniques, your website might be lagging behind. But, don’t worry; in the following paragraphs, we’ll share with you five signs it’s time to update your website.
Let’s sink right in.
1. Your Website Lacks Security
The first and foremost priority for any business is security. Unfortunately, sometimes security tends to get overlooked. In the event that your website gets hacked, important client information gets compromised, which results in a lack of trust. Re-explore the framework your website is designed on, and check whether or not your website is secure for each visitor.
2. Your Content Is Stale
To maintain trust with your clientele, it is vitally crucial to come up with fresh content. If the event dates and locations on website are old, and the blog topics are now irrelevant, you are in dire need of a website update. If your content is stale, instead of looking up to you, your clients will try to make sure whether or not you are still in business. Freshly written blogs on the latest topics will enable you to attract organic traffic to your website.
3. Your Website Isn’t Mobile-Friendly
We live in a society that is unimaginable without smartphones. Nowadays, most users use a Smartphone for internet surfing. If your website isn’t optimized for mobile; you might be frustrating a lot of customers and losing business. If your visitors are having a hard time accessing your website through their phones, it is a clear indication that your website needs updating.
4. You Have Low Search Engine Ranking
A website that hasn’t been updated for a while loses its search engine ranking. Updating your website is a great way to rank high on the search engine. Doing so, not only will you allow yourself the time for better keyword research, but also improved content organization. If your website lacks a blog, now is the time to add one to your website and update it with fresh content, for increased traffic and a higher search engine ranking.
5. Your Website Lacks Visual Appeal
It sounds a little strange, but the visual appeal of your website does affect the consumer’s perception of your business. The right color scheme combined with the right design works in your business’s favor. Your website shouldn’t be poorly designed according to today’s standards. If you run short of ideas, might as well take a look at the websites you visit frequently, and check for visual appeal. If yours doesn’t match, it’s time you need to update it.
It is hard to find the right web designer, but don’t worry for we have got you covered. With experience and expertise, we provide our customers with the finest web designing and digital marketing solutions. Don’t believe us? Visit our website now or call us at 718-233-3120. Also, feel free to email us at info@247nywebdesign.com.
by 247nywebdesign | Jun 24, 2019
Gone are the days when the only service providers were the high and mighty FMCGs and MNCs with extensive media budgets. Nowadays, all you need to make your business grow is a website. Building a website is easy and cheap, and you also don’t need to know the technicalities of coding and design. Your website is accessible 24/7, and allows you to communicate with your customers whenever you want.
Here are ten reasons, why a website is a crucial component of any small business in Brooklyn NY.
1. It is a Need of the Hour
One can’t even fathom the idea of running a small business without a website. A website is the first things, today’s digitally enlightened consumers look for, the moment they hear about a business. Why would they buy from a business that doesn’t even have website?
2. It is a Social Proof
It is perfect to rely on platforms like Yelp to host customer reviews for your brands. How having the same reviews on your own website. It is a great way to attract the potential buyers, and make them avail your services.
3. You Are Your Own Boss
It is impossible to change the perception people have about your business. However, with your own website you can play your part in changing the public narrative in your favor.
4. Its Time Efficient
With tools such as WordPress, you can increase the reach of your business in a small amount of time. It is much better than sending emails to 100s of customers.
5. No Extensive Training Required
To run a website, you do not need to spend time in a classroom. You can find a variety of tutorials online, which can help you develop a website and run it in no time.
6. Keeps You on Your Toes
Before a consumer buys from you, he does all the necessary research. If you fail to invest in your website, chances are that your potential buyers will seek the same product elsewhere.
7. You Are on the Go 24/7
Running a website is not a 9 to 5 job. Your customers can show up on your website and place an order at any time of the day. As a result you get a chance to maximize sales, build customer relationships and make your brand recognized.
8. You Will Appear on Google
With a website and the right SEO techniques, your chances of appearing in the Google search results are maximized. Learn to use customized long tail keywords, meta descriptions and keywords. As a result, you chances of appearing in the top search results on Google will increase.
9. The Orphan Page
An orphan page is the one that is not visible to your customers. However, it provides you staff with training material and tutorials to learn from. They can access this page whenever they need to and develop better understanding of your business.
10. Display Your Products
A website allows you to showcase the products that you offer. If you are creative enough, you will provide the visitors with high quality images, videos and PDF files to develop understanding of your products.
If you haven’t made a website yet, now is the time. To avail the finest web design and digital marketing services Visit our website now.
by 247nywebdesign | Jun 24, 2019
Starting a business is easy but making it grow at a speedy pace is not. As a business owner, you need to come up with agile marketing strategies to attract clients and get conversions. However, rampant digitization has allowed business owners to reach their target audience in a very effective way. With the right web design tricks, your dream of seeing your business flourish can become a reality.
Here are five web design tricks to make your business grow at a speedier pace.
1. Incorporation of Video
If you look at the statistics, you will realize that around 80% of the internet users watch videos online. Incorporation of video to your website is an amazing way of attracting more people to your business. Now, your creativity is about to be put to the test. If you act smartly, you will never go for just any other video you find on YouTube. Instead, having a video landing page can prove more beneficial.
2. Parallax Scrolling
The new scrolling technique, Parallax scrolling makes the visitors experience more engaging and visually appealing. It allows the visitors to consume the information easily and make it all the way to the end of the page. The popularity of parallax scrolling has given birth to deeper scrolling. With a slight scroll, the user can make it to the next page. Parallax scrolling increases the likelihood of all of your content being viewed by the visitor.
3. Animated CTA
Call to action or CTA, is the most important component of your web design. Yet, it is very tricky to get your visitors to make it to the CTA stage. You can’t simply tell you visitors to do so, for it is not good enough. You need to be more creative with your approach and provide your visitors with something to act upon. How about some animation? A slight funky animation for the CTA might be the tool that you need.
4. Artificial Intelligence
Although, e-commerce has taken over the traditional sales strategies, yet a majority of the buyers wish to feel connected. That is exactly where artificial intelligence or AI comes in. Machine learning and personalization makes the visitors feel special. As a result, brand loyalty increases in a very major way. For a while now, chatbots are being incorporated to the websites to maximize customer experience. Furthermore, chatbots allow the visitors to clear any form of confusion they have about your company, and the product you offer.
5. Custom Typography
A website cannot run without text, but the days of hackneyed font styles are all but gone. You need to use such typography that rotates around your brand identity and communicates effectively with the customers at the same time. It’s totally up to you, how you wish to utilize this unique typography. You can use it in the logo, through your design or in your newsletter.
Investing time in your web design can help you secure a large pool of loyal customers. For the best web design and digital marketing services, you can visit our website anytime you like.
