Gone are the days when the only service providers were the high and mighty FMCGs and MNCs with extensive media budgets. Nowadays, all you need to make your business grow is a website. Building a website is easy and cheap, and you also don’t need to know the technicalities of coding and design. Your website is accessible 24/7, and allows you to communicate with your customers whenever you want.
Here are ten reasons, why a website is a crucial component of any small business in Brooklyn NY.
1. It is a Need of the Hour
One can’t even fathom the idea of running a small business without a website. A website is the first things, today’s digitally enlightened consumers look for, the moment they hear about a business. Why would they buy from a business that doesn’t even have website?
2. It is a Social Proof
It is perfect to rely on platforms like Yelp to host customer reviews for your brands. How having the same reviews on your own website. It is a great way to attract the potential buyers, and make them avail your services.
3. You Are Your Own Boss
It is impossible to change the perception people have about your business. However, with your own website you can play your part in changing the public narrative in your favor.
4. Its Time Efficient
With tools such as WordPress, you can increase the reach of your business in a small amount of time. It is much better than sending emails to 100s of customers.
5. No Extensive Training Required
To run a website, you do not need to spend time in a classroom. You can find a variety of tutorials online, which can help you develop a website and run it in no time.
6. Keeps You on Your Toes
Before a consumer buys from you, he does all the necessary research. If you fail to invest in your website, chances are that your potential buyers will seek the same product elsewhere.
7. You Are on the Go 24/7
Running a website is not a 9 to 5 job. Your customers can show up on your website and place an order at any time of the day. As a result you get a chance to maximize sales, build customer relationships and make your brand recognized.
8. You Will Appear on Google
With a website and the right SEO techniques, your chances of appearing in the Google search results are maximized. Learn to use customized long tail keywords, meta descriptions and keywords. As a result, you chances of appearing in the top search results on Google will increase.
9. The Orphan Page
An orphan page is the one that is not visible to your customers. However, it provides you staff with training material and tutorials to learn from. They can access this page whenever they need to and develop better understanding of your business.
10. Display Your Products
A website allows you to showcase the products that you offer. If you are creative enough, you will provide the visitors with high quality images, videos and PDF files to develop understanding of your products.