by 247nywebdesign | Oct 9, 2019
As far as creativity is concerned, both web design and graphic design share a few commonalities. To excel in either of the two fields, you need to have deep understanding of design principles, typography and graphics. However, both graphic design and web design are two entirely different fields, each requiring a different skill set. Oftentimes, people confuse each of them for one another, and if you are one of those people, you need to continue reading.
Here are five ways web design is different from graphic design.
1. Loading Time and File Size
Nothing worries a web designer as much as large-sized files do. Web designers are also concerned about optimization. They are always making sure whether or not graphics, animations and images will look alright, and how they will affect the loading time, on various devices. If a file takes longer to load, it affects the user experience in a negative way. If the user experience is bad, bounce rates are meant to go up. Graphic Designers are also worried about a file size, but only when they have to fit a big file into a smaller space.
2. Typography
When it comes to font, graphic designers are free to use any font they like. They don’t worry too much about how the final product will be, as long as a good printer is involved. Web designers on the other hand, spend a significant amount of time determining how the text may appear through various browsers and devices. Luckily, since the inculcation of tools like Google Fonts, web designers have gotten a chance to be more creative.
3. A Web Designer is Always Busy
It wouldn’t be incorrect to say that a website is a living being that is never fully complete. In order to keep a website engaging, it needs to be worked on regularly. With a change in brand identity, content and Call-to-Action (CTA) also need modification. To increase conversions, a web designer is always on the move, and always navigating. A graphic designer is responsible for the creative end, and once his work is over, he signs off. On the other hand, a web designer’s work never truly ends. Whereas a graphic designer looks after creativity, a web designer makes sure everything works smooth holistically.
4. The Audience
The most important thing to a website is traffic. A website is simply a product, and if something is off about it, the consumers will surely speak up. It’s just like a sloppy billboard design geeks complain about to the concerned agency. Web designers use tools like Google Analytics to gauge the consumer feedback, and measure the success or failure of their website. Using popular content, bounce rates, and keyword referrals, a web designer decides what adjustments he needs to make, in order to shift the numbers in his favor.
5. Web Designers Work With Developers
Web designers work with developers who are responsible for the translation of design to functional codes. As a result, both the web designer and the developer need deep understanding of the nitty-gritty of the design. A web designer needs to make sure; all the stakeholders understand the limitations of the design. A graphic designer on the other hand, enjoys all the creative freedom, without any talking to do.
If you want a website that is professional, stunning and engaging, you have come to the right place. To avail our services, visit our website, or call now at 718-233-3120.
by 247nywebdesign | Sep 23, 2019
For the past few years, gated content has become a useful tool for lead generation. Although a simple idea, it sure is effective. The prospective visitors are always on the lookout for ways to self-educate themselves, and brands have the potential to provide them with what they want. To exchange some valuable bits of information, giving some contact details isn’t such a big price to pay.
However, just because gated content works does not mean it is innovative too. Up till now people have been making content, creating landing pages, and adding forms. But doing that just doesn’t suffice. To use gated content for lead generation, one needs to more creative with their approach.
Here are some interesting ways to use gated content for lead generation.
Research Reports
If your company is producing its data and wishes to conduct or commission research, you can publish industry or market reports. Not only will you be putting out valuable industry insights, but your target audience will be interested to read it as well. To do this, you can either add a summary within a blog or use some attractive infographics, containing valuable statistics, followed by an offer to download the complete file.
Videos
With the passage of time, video content has become more popular than lengthy and bland articles. Tutorial videos that provide the visitors with useful tips are easy to create and post wherever you want. Even if you can’t afford a video made and edited by a professional production house, you can delegate the task to an in-house resource. If one of your team members can make and post videos online, it is a good way to convince visitors to sign-up before they view the full series.
Spreadsheets
Spreadsheet templates are a popular form of content and can be made cost-effectively. Luckily, most people have a basic knowledge of how to use spreadsheets. Prior knowledge allows them to adapt to your spreadsheet template, according to their own needs. Although spreadsheets are easy to create, they are a valuable tool for lead generation, because of the statistics they offer.
Webinars
If you don’t know what a webinar is, it is simply a video presentation, with a questions and answers segment at the end. To view the presentation at any given date and time, the audiences need to register and provide their information. To generate more leads, you can offer your audience the catalog to the presentation, like premium content.
Presentations
Unfortunately, most businesses possess an abundance of valuable content they don’t even think about promoting. Presentations are one form of such content that needs to be brought out in the public’s eye. Oftentimes, people are invited to deliver presentations at conferences and events. Once the presentation is over, it is forgotten. If it’s relevant, why not share it with the concerned audience?
These were just some of the many ways gated content affects lead generation. If you are on the lookout for someone to manage gated content for your business and get you more leads, you have come to the right place. We provide the best content writing, social media marketing, mobile marketing, and graphic designing services at the best prices. For more information, visit us online, call now at 718-233-3120.
by 247nywebdesign | Sep 20, 2019
The year 2019 is quickly rushing towards its later half. Soon, we’ll look back at it with great nostalgia for all the things it offered. However, 2019 has been a revolutionary year specifically on the digital front. It is the year that saw the introduction of 5G technology. It is also the year that witnessed the inculcation of artificial intelligence to gauge consumer response, for devising media plans and strategies. Speaking of digitization, one area that has revolutionized greatly is web design.
Let’s take a look at 5 latest web design trends in 2019.
1. Design Tools
With every big and small business on the lookout for better designs, several design tools are being introduced. Every design tool is evolving and upgrading over time. With every passing day, we are witnessing the latest changed and innovation among these design tools. Some of the most popular design tools are mentioned below.
- Web Gradients
- Front Map
- Sketch
- Mockplus
2. AI-Driven Chatbots
Artificial intelligence has affected web design as much as it has affected digital media planning and strategies. The inculcation of artificial intelligence has made web designing independent to a point, where it does not require human support. With increased intelligence and efficiency, AI-driven chatbots have become the talk of the town.
Most web design specialists speculate that more customized chatbots are yet to come. Another interesting feature that will be a part of the future web design is the branded mascot. They will be bright in color, which adds to their prominence. The colorful and vibrant chatbots will grab the visitors’ attention, whenever they log onto a website. This is why increasingly every business is seeking these chatbots as a crucial component to their web design.
3. Minimalism
One of the latest trends in web design these days is minimalism. The minimalism feature makes a website load at a speedy pace and makes the appearance free of hassle. Simplicity is a crucial component of minimalism. The lesser the elements, the simpler it will be for the visitor4s to comprehend the information.
A website that possesses ample white space, easy typography, suitable contrast, and minimal clutter make the information delivery simple and quick. Not only does it simplify navigation, but it also provides the user with a great experience.
4. Responsive Designs
Statistics have shown that the number of mobile phone users will grow up to 4.6 billion in the year 2019. This is why the creation of mobile-friendly websites is topping the priority lists of most web designers. Furthermore, a web design that is SEO-compatible helps you redirect to social media at a faster pace. A strong grasp over social media allows your website to perform optimally.
5. Machine Learning
Machine learning is an extension that stems straight out of artificial intelligence. In machine learning, a computer is trained to use algorithms that have been determined in the past, to make predictions. Simply, this task is data-driven and uses past samples for making decisions.
If you want your website to be smart, catchy and interactive, you have come to the right place. We are a reputable digital agency that provides the best web design, social media marketing, mobile marketing, and content writing services. For more information, visit our website, call now at 718-233-3120.
by 247nywebdesign | Sep 18, 2019
Your brand identity not only shows what your business offers, but it also shows what it values. Similar to your identity your brand identity is something that is distinct from the rest and makes you stand out. Speaking of standing out, a website is the best way to communicate your uniqueness to the world. Nowadays, a majority of consumers turn towards the internet for shopping and informative purposes. Therefore, it is important to provide them with the right message.
As far as web design is concerned, it is important that your website aligns well with your brand, and provides a message that is worth remembering. To do so, you need to follow certain principles while creating your website. Some of those principles are mentioned below.
Let’s break it down.
Don’t Copy Other Businesses
As discussed in the beginning, uniqueness is one of the most important things for your web design. Most web designers are approached by clients, who demand a website that is a replica of their competitors’ websites. Don’t be one of such clients, for doing so you will affect your brand image, as well as the uniqueness you are trying to muster. Copying another business simply means that you are promoting someone else’s brand instead of your own.
Stick to Your Message
Unnecessary pieces of information indeed make your website look cluttered. However, instead of wasting time and space on vibrant aesthetics, you must focus more on your brand’s core message. You need to make sure that your message is expressed most simply. Also, you must let go of your favorite color scheme and the font if it fails to support your brand image. Leave some room for plain white space, and try to observe consistency throughout the web design.
Invest in Call to Action (CTA)
A majority of people simply underestimate how important it is for their customers to click on their websites. Having a call to action on each page of your website is a good idea for lead generation. But, similar to your logo, you must discourage clutter as much as you can. Doing so, you must use the colors and shapes that not only support your brand, but also make it stand out of the crowd.
Create a Catchy Logo
Your logo is the face of your brand and the protagonist of your story. Therefore, it must be given the stature it deserves. Make sure your logo is prominent and easily recognizable. Your logo must be the first thing that catches peoples’ eyes, every time they visit your website.
Use the Correct Images
Stock images appear artificial and hackneyed, which is why it is better not to use them in your web design. The images you use in your web design must convey the key sentiments of your brand. Most companies post photos of their customers while interacting with their brand. Creating your images is a good way to choose the color scheme that endorses your brand, instead of stock photos which results in an unsightly contrast.
Creating a website that is stunning, professional and also aligns with your brand, is a challenging task. Which is why, you need a professional web design company like ours. We are a reputable digital agency that provides excellent web design, content writing, mobile marketing, social media marketing and graphic designing services. For more information, visit our website, or call now at 718-233-3120. You can email us at info@247nywebdesign.com.
by 247nywebdesign | Aug 16, 2019
The impact colors have on our behaviors, actions, and decisions is far greater than we think. So, what is the psychology of color? What does each color actually stand for? All of us tend to identify with a color due to a particular feeling or a concept. This article talks about the psychology of color, its applications, and how it can be used to increase website conversions. Sounds weird right? To clear your confusion, just continue to read, and all of your curiosities will go away.
Let’s sink right in.
Red
The color red denotes energy, and is by far one of the most passionate of colors. It tends to capture our attention, the moment we lay our eyes on it. According to psychology, the color red is directly linked to love, passion, happiness, danger and even war. It repeatedly appears not only in the traffic lights, but also in discounts and emergencies.
Green
Green represents nature, health, success and piece. It is also known as the color of balance, and also provides reassurance. Nowadays, the color green is being used to denote money and wealth.
Blue
This color represents confidence, loyalty and trust. It is a calm color and gives one the feeling of calmness and relaxation. Its calming nature is one of the reasons why the doctors and nurses at the hospital don a blue uniform.
Orange
Orange is funky color that represents fun, excitement and joy. It also brings confidence and optimism to one’s life. Apart from being challenging, Orange brings positivity in our lives, and is a depiction of a bright sunny day.
Yellow
Yellow is the most luminous of all colors. Just like orange, it brings optimism and joy in a person’s life. However, physically speaking, yellow gives one the feeling of frustration and anger.
Psychology of Color and Conversion Rates
When selecting a particular color for your website, you need to make sure that the color relates with your brand. The integrity and identity of your brand are the two things that must be though about before addressing a message or an environment. Studies have shown that more than 90% of all the buying decisions are based on color. Interestingly, men and women have two entirely different reactions to the same color.
Despite the research, color combinations must be experimented before applying them to your website. As far as buyers are concerned, they fall into the following two categories.
Conventional Buyers
These are the buyers that are mainly attracted to brighter tones like pink and sky-blue. This is one of the reasons; online stores have these colors on their websites.
Impetuous Buyers
These are the buyers who fall for colors like red, orange and navy blue. This is why a lot of fast foods and restaurants have such colors on their websites.
If you want someone to strategically apply the psychology of color to your website, consider it done. With a team of experienced professionals, we provide our clients with the best web design and digital marketing solutions. If you’re still not convinced, then come visit our website or call us at 718-233-3120. You can even email us at info@247nywebdesign.com.
