The impact colors have on our behaviors, actions, and decisions is far greater than we think. So, what is the psychology of color? What does each color actually stand for? All of us tend to identify with a color due to a particular feeling or a concept. This article talks about the psychology of color, its applications, and how it can be used to increase website conversions. Sounds weird right? To clear your confusion, just continue to read, and all of your curiosities will go away.

Let’s sink right in.


The color red denotes energy, and is by far one of the most passionate of colors. It tends to capture our attention, the moment we lay our eyes on it. According to psychology, the color red is directly linked to love, passion, happiness, danger and even war. It repeatedly appears not only in the traffic lights, but also in discounts and emergencies.


Green represents nature, health, success and piece. It is also known as the color of balance, and also provides reassurance. Nowadays, the color green is being used to denote money and wealth.


This color represents confidence, loyalty and trust. It is a calm color and gives one the feeling of calmness and relaxation. Its calming nature is one of the reasons why the doctors and nurses at the hospital don a blue uniform.


Orange is funky color that represents fun, excitement and joy.  It also brings confidence and optimism to one’s life. Apart from being challenging, Orange brings positivity in our lives, and is a depiction of a bright sunny day.


Yellow is the most luminous of all colors. Just like orange, it brings optimism and joy in a person’s life. However, physically speaking, yellow gives one the feeling of frustration and anger.

Psychology of Color and Conversion Rates

When selecting a particular color for your website, you need to make sure that the color relates with your brand. The integrity and identity of your brand are the two things that must be though about before addressing a message or an environment. Studies have shown that more than 90% of all the buying decisions are based on color. Interestingly, men and women have two entirely different reactions to the same color.

Despite the research, color combinations must be experimented before applying them to your website. As far as buyers are concerned, they fall into the following two categories.

Conventional Buyers

These are the buyers that are mainly attracted to brighter tones like pink and sky-blue. This is one of the reasons; online stores have these colors on their websites.

Impetuous Buyers

These are the buyers who fall for colors like red, orange and navy blue. This is why a lot of fast foods and restaurants have such colors on their websites.

If you want someone to strategically apply the psychology of color to your website, consider it done. With a team of experienced professionals, we provide our clients with the best web design and digital marketing solutions. If you’re still not convinced, then come visit our website or call us at 718-233-3120. You can even email us at

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