Do you want a website for your business? If your answer is yes, then you might be looking for someone who can design it for you. With a big number of web designers in the market, it is difficult to find the right one. While you are searching for a web designer in Brooklyn, you will come across some freelance web designers. Whatever you do, never hire a freelance web designer to design a website for your business. Here are four reasons why you should never hire a freelance web designer in Brooklyn.
1.Lack of Knowledge The first and foremost reason for not hiring a freelance web designer in Brooklyn is their lack of knowledge. Handling difficult web designing projects is a task that requires skills and experience. A person who lacks experience cannot design the right website for your business. If you want a website that suits your business needs, always consult a professional web design company.
2.No Backup Another disadvantage of hiring a freelance web designer in Brooklyn is the lack of backup. In case your freelance web designer gets sick or busy, there will be no one to fill in his/her shoes. As a result, your project will come to a halt. This will result in wastage of your precious time. On the contrary, working with a professional web design company, you won’t have to worry about the web designer getting sick. Even if a web designer is unable to proceed with your project, there will be a team to fill his space.
3.Lack of Attention One of the major roadblocks in working with a freelance web designer in Brooklyn is their lack of availability. Mostly, the freelancer web designers are preoccupied with other projects that they fail to pay attention to yours. As a result, you website gets stuck somewhere in the middle. A web designing company on the other hand is efficient and with a team of skilled individuals, gets you work done on time.
4.They Disappear The freelance web designers are never concerned about creating a healthy relationship with their clients. They only tend to care about a client who can pay them well. They are always on the lookout for such clients and when they find one, they disappear, leaving your website incomplete. On the other hand, a professional web designing company will never leave your work incomplete. They care about their reputation and also maintain healthy relations with their clients. A freelance web designer in Brooklyn does not necessary choose their freelance status. The moment they find a job in a bigger firm, they will leave your project incomplete and seek stability.
Creating an effective website design requires exceptional technical skills and creativity. However, anyone can improve their website layout and appearance by following the best web design practices. Whether you’re building or revamping a website, consider the following do’s and don’ts of web design to make your website stand out from the crowd:
The Do’s
Creating Similar Experience
There are dozens of devices available all over the world. From smartphones, smart watches, smart glasses to PCs and laptops, an online user can visit your website from anywhere and anytime. So, it’s essential for web designers to create a similar experience for all users, regardless of the device they’re using.
Easy Navigation
Another crucial factor to consider for the perfect web design is an easy web navigation system. Easy navigation is the foundation of smooth and seamless usability. It’s useless to create attractive website design features if users can’t access them easily. Your website should follow three basic principles:
Simple – its structure should be as simple as possible.
Clear – the navigation options should be clear and not ambiguous.
Consistent – it should be compatible with the navigation system. The navigation of the other website pages should be the same as the homepage.
With easy navigation, users can move around your website with the least number of clicks possible.
Scan Pages
It’s common for users to visit your website by just scanning through it. On average, an internet user only spends as much as 8 seconds on your website to find something of interest. As a designer, it’s your job to prioritize content according to importance. By improving the visual hierarchy of your content, you can help a user find the content they are looking for in the fastest possible time.
Double-Checking Links
It can be extremely frustrating for online users to click a website link and get redirected to a page that says “Error 404: Page Not Found”. Every link should work the way it says it does. Getting redirected to unintended pages is not only annoying, but it may compel an online user to leave your website for a competitor’s site.
The Don’ts
Poorly-designed websites leave a bad impression on online users, the moment they lay their eyes on them. Here are some don’ts of web design that you must avoid at all costs.
Image of a poorly-designed website
Slow Loading
Nowadays, most people don’t have much time on their hands. Internet users tend to sift through information online, find the content they want and move on. So, if your website is taking too long to load, your users may leave your website and not visit it again.
Over-Promotion
Successful marketing is subtle. If you’re over-promoting your products on your website, it can steal the spotlight from the content the user wanted to see in the first place. This can also trigger a phenomenon known as banner blindness. This means that users will ignore anything that looks like an advertisement on your website.
Blinking Texts & Ads
Website content that flashes unnecessarily can be disturbing for the eyes. Most times, it distracts users from a website and in some cases, it can annoy people enough that they leave the website. Blinking texts and ads are hallmarks of poorly-designed websites. Avoid them at all costs.
Creating the perfect web design isn’t something that can be learned in a single day. With practice and perseverance, you can perfect the art of web designing. Also, web designers must keep themselves updated about the latest web design trends in order to take their website to the next level.
For more information and expert advice on web design, keep in touch with us.
The rise of the Internet has been the phenomenon of the century. Hosting Facts estimates that the number of internet users over the globe has swelled up to 4.1 billion. People now rely on the internet for everything, including shopping. Smart business owners are aware that an e-commerce website has great potential for profit. However, a simple e-commerce site can’t do much on its own. Research from Stanford showed that 75% of customers gauge a business’s credibility on how their website looks. To attract customers and convince them to buy your product, you need a balanced design for your website. Check out how good web design can boost your business.
Neat Navigation, Less Loading Time Nowadays, people do not have much time. To ensure that they choose your service over others, your website has to be easy to navigate. You need to ensure the most important pages have the highest accessibility. Customers want to find what they’re looking for without wasting time and complex navigation can put them off. Kissmetrics Infographic warns that if a website takes 4 seconds of loading time, it can lose up to 25% of its viewership. Extensive loading time is dangerous for your sales because it wards of customers before you can make your pitch. People prefer websites that are easier to use and take less time. Efficient web design will help you retain customers that a poor design will lose.
Target Existing Customers Selling to existing customers is more cost-effective than trying to make new ones. To grow your business, you should focus your efforts on making repeat sales to your current customers. There are two strategies to make sure your clients stay by your side. You can use Google’s remarketing ads service for your website to influence your customers. The service targets users that have visited your site and shows them your offers. It’s an efficient way to brand your product and increase the chance of a repeat sale. The second method involves an email campaign that reaches out to our previous customers. Adding an emailing mechanism to your web design can help your clients stay updated about your offers.
Construct Comprehensive Landing Pages Some website homepages can be extremely messy. They are filled with several products and countless CTAs. They’re not only inefficient but also put more doubts in a customer’s mind than clearing them. A dedicated landing page can solve that problem. It is a web page that is focused on a single product or offer. Unlike conventional homepages, each element of the landing page is focused on a single CTA. You can even get creative and makes unique landing pages for specific target audiences. People will be able to find a web page that is dedicated to their needs.
Responsive Websites Mobile devices account for 67.2% of the total e-commerce sales in the world. Mobile phones are ideal for e-commerce business because they are easy to use and take minimum time. If your website isn’t adaptable for mobile devices, you’ll risk losing more than half of your potential customers. Responsive designs help websites to maintain their composure against changing screen size or resolutions. Having a web design that caters to mobile devices increases your reach and improves your chances of making a sale.
Statista reports that 52.64% of all global web traffic is generated from mobile devices. The use of mobile devices is increasing worldwide. Hosting Facts estimates that e-commerce sales through mobile devices will account for 67.2% of the total sales by 2019. To survive the tide of mobile devices, websites too, have to embrace responsive designs. Responsive designs help websites to adapt to specific screen sizes or resolutions. Here are some of the best practices for making responsive web designs.
Mobile First Web designers should always adopt a mobile-first approach while developing their websites. A mobile-first approach lets you answer usability concerns for mobile phones first. After these complications are resolved, it is easier to scale up or scale down for the desktop version. It also helps you identify which objectives of the design are essential for the website. For instance, the purchase of a product can be a primary objective for a website. In that case, designing the CTA for a newsletter subscription will be a secondary objective for the designer.
Removing Friction After identifying the primary or secondary objectives, it’s easier to prioritize what to emphasize on. Designers have to be careful that there isn’t any friction between both objectives. In other words, the customer shouldn’t face any trouble while acting on the primary objective of the website. The user interface in mobile devices is harder to navigate. You can reduce friction by implementing a one-step checkout for your mobile design. Later, you can add a multi-step check-out for the desktop version.
Fluid Layouts After the increasing use of mobile devices, fixed layouts are getting less popular. It’s best to implement an adaptive or fluid layout for your web design. A fluid layout allows your website to resize according to the browser window. The use of percentage units for your elements can make your design responsive. You should also prefer resolution-independent graphics (like SVGs) instead of conventional JPEG and PNG formats.
Dexterous Designs Website users interact with desktop websites via mouse-clicks. However, people use their hands to interact with websites on their mobile devices. Good web designs will have design tap targets in-line with the device they are meant for. For a desktop design, the main navigation should be at the top while it should be at the bottom for a mobile. It’s difficult for thumbs to reach edges and sides on mobile devices. This means designers have to place interactive elements at the center for mobile websites.
Adjusting to Landscape It’s necessary for designers to consider that hand-held devices also have landscape settings. A fluid design helps to adjust the design but it can also lose some content while adapting. Navigation in landscape mode is easier but it’s difficult to scroll vertically. Designers can overcome this problem by designing landscape breakpoints separately. For instance, they can design vertical tiled elements as a slider with left and right navigation bars. Following these rules is troublesome for some. However, they are necessary to improve usability and give your clients an excellent user experience.
The internet has been a phenomenon that has defined the 21st century. Everything is evolving to become a part of the internet. It’s ‘the survival of the most adaptable’ and anything that does not affiliate with the internet faces the risk of becoming extinct soon. Businesses too have seen the web as an opportunity to grow and expand their influence. That is where websites come in – they are vital for a business to stay relevant and maintain an online presence. But does your business need a website? Read more to find out why websites are a must for thriving businesses.
Rising Ecommerce In the US alone, consumers spent $453.46 billion on retail purchases in 2017. The pace at which consumers are switching to online purchase is off the charts, the number only continues to grow every day. It is estimated that by 2020 the online retail sale industry will skyrocket to $684 billion. If any business decides not to grow their business through a website, they are missing out on boarding the train to the future.
Google Ads Google is evolving to become the leading ad agency of the Internet. A component of Google, Google Local Service Ad, has progressed to being one of the top lead generation agents for businesses. This feat has been achieved in a multitude of business categories, covering 23 out of 77 business categories in the USA. A website with ideal SEO features ensures that it is easily to advertise to the audience on the internet.
Hooking Clients through Webrooming People search for items online and compare them before deciding to buy them in-store. This phenomenon is called Webrooming and it is becoming popular each day. Even if you have a brick and stone shop, a website can be used as a tool to attract customers to your store.
Getting Ahead of the Competition A website not only helps business owners promote or sell their products and services but it also distinguishes their businesses from competitors. If you hesitate to build a website, know that your competitor won’t. Having a website also extends a business’s reach and gives them greater access to consumers. If your competitors beat you to it they can run away with your customers.
Business Closed? Not Anymore! One of the most important things for a business to thrive is the availability of its services and products. A website ensures that your business is never closed. This means you’ll never miss the opportunity of losing a potential customer. Websites are available online 24 hours a day, 7 days a week.
The Need of the Hour The Internet is a significant part of the lives of millennials. The current generation relies on the internet extensively. Their use of the internet contains everything from socializing to employment. As a result, this demographic opts to visit a website even when they’re shopping or looking for any service. The number of such users will only increase with time; not having a website will cripple your business’s chances of reaching the fastest growing demographic of the population.
