It’s one of the trickiest and perhaps the most vital thing to get absolutely right for any brand. The brand logo defines the brand, what it stands for, its perception in the minds of the customers as well as the first impression that it leaves on their minds.
While it is true that there are numerous things you can do to ensure that you get your website logo absolutely right, there are also certain things that you need to absolutely avoid. These clichés in terms of logo design can ruin any hopes your brand might have of establishing a positive rapport with your target audience.
A good logo design requires a combination of insight, skill, and a lot of patience. There will be a number of rejected designs before you come up with a design that is perfect.
However, in order to make the whole process easier, there are certain trends that you should avoid like the plague. Not only will they disrupt the beauty of the logo, they’ll also ensure that your logo fails to do the one thing all logos are fundamentally supposed to do i.e. set your brand apart.
The Top Arc
Just think of the most popular logo designs that you can think of. Chances are that almost all of them have an arc of some sort over the top. There was a time when this was considered an innovative way to set a brand’s logo apart. It added a unique sense of identity. But just like any other practice, an excess of anything is bad.
It is now a generic logo design technique rather than an innovative one. Avoid repeating this tiresome cliché.
There have been multiple internet memes of all sorts from all corners of the digital world, but for some reason most brands don’t mind using the same generic Helvetica font for their logos. It’s one thing to consider simplicity as the best option forward and something completely different to use an industry technique that has been used by literally everyone else on the market.
The Colored Dots
When Google decided that it would color each and every syllable in its name differently, it was innovative and genuinely creative for its time. Today, having your logo designer place random multicolored dots around your logo is a common industry practice. It’s uninspiring and screams the term “boring”.