by 247nywebdesign | Dec 8, 2020
SEO is crucial to online business success. This is clear from the fact that search engines generate 93 percent of all web traffic; and that 4 in every five consumer uses the search engine to find local information. However, how your SEO strategies can make a big difference between your business success and downfall. Therefore, to improve your chances of success, we have curated a list of SEO pitfalls to avoid. Once you know what to avoid, you will be able to strategize better and lower the chances of making mistakes.
SEO Pitfall #1—Using One Piece of Content for Numerous Purposes
When it comes to search engine optimization, you can’t just limit yourself and focus on the homepage. Your goal should be to get all site pages to rank high in the SERPs (Search engine result pages). Thus, you need to create unique and quality content for each page, focusing on distinct aspects of the business. However, most novice SEO strategists often use one piece of content for multiple purposes. This should be avoided.
For best search engine optimization results:
- Create separate pages with different and unique content
- Avoid lumping them together into one
- Create helpful web pages devoted to specific keywords
- Make sure to use internal links for easy navigation
SEO Pitfall #2—Failure to Focus on Branded Anchor Text
Anchor texts are a crucial part of the link building SEO strategy.
Even though you may get lots of backlinks from trusted sources, you still need anchor texts from these links. If you don’t use them, you may not be able to strengthen your brand’s authority.
In other words, branded anchor texts:
- Improve brand recognition
- Increase search engine ranking
- Look more natural as compared to keyword optimized anchor texts
SEO Pitfall #3— Don’t Just Focus on Text
As videos are the future, your SEO strategies should not only focus on text but also videos. Research shows that site visitors prefer to watch videos over other content formats. Hence the biggest reason for the ever-increasing popularity of YouTube. Also, if you have noticed search engine page results, videos appear on it too. Thus, video content can also help boost your site engine ranking.
Besides being more engaging, videos also take faster to rank on Google, so that is another great benefit. Therefore, if your SEO strategy is only focused on written content, it’s high time you included videos, Infographics and podcasts.
Wait, there’s more! Statistics show that video search engine results have about forty-one percent higher CTR (click-through-rate) than text-based results. But when blog posts combine with video content, you have a 53 times higher chance to rank in the top searches.
For more information or assistance with devising and implementing a result-driven SEO strategy, contact us today. Let us help you boost your search engine visibility and ranking.
by 247nywebdesign | Dec 4, 2020
Are you struggling with a high website bounce rate and losing potential sales to the competition? Wondering what steps to take to overcome these challenges? Then, we suggest you invest in a responsive web design.
One of the top reasons online businesses have a high bounce rate is that they fail to deliver the best user experience. Studies show that approximately a quarter of the top sites are not mobile-friendly/responsive. Thus, if your web design can’t adjust to the visitor’s screen size, they are most likely to bounce off. Hence, this brings us to the first advantage of a responsive web design.
· Fluid Design for Optimal Visual and User Experience
A responsive design features fluid grids. These grid systems scale or adjust based on the screen of the user. All elements of the website resize in relation to the screen it is being viewed on, thus delivering the best visual and user experience. So no matter if the user accesses your website from their desktop, smartphone or laptop, your site will be displayed to them seamlessly. This is much needed to keep them hooked and browse through other pages, thereby increasing chances of converting from visitors to sales.
· Quick and Cost-Effective to Develop
Another big advantage of a responsive web design s that it is faster to develop than the time taken to create stand-alone mobile apps or a desktop site. This is because a responsive site doesn’t require building multiple codebases. It has a single codebase featuring optimized styling sheets that adjust by themselves; thus, development is fast. And since no multiple codebases or hosting multiple URLs are required, it saves you a huge chunk of money on the site development cost.
· Improves Search Engine Visibility
What good is a website if your target audience can’t find it, right? Well, with responsive web design, you can boost your site’s search engine visibility significantly. This is because Google likes sites with responsive designs for different reasons, such as:
- It has one URL and HTML regardless of the device, thereby making it easier and efficient for Google to index the site
- It makes users share content easily as it is located on one URL
- It eliminates duplicate content issues which otherwise occur when you have separate mobile and desktop versions for one site. Duplicate content impacts search rankings negatively. And that is something no online business owner wants!
· Super Easy to Maintain
With a responsive web design, you have only one site to update and maintain. This makes things simple and easy to manage. While with two separate site versions (desktop and mobile), you will need two different strategies to maintain and optimize your sites.
So, contact us today to get a responsive web design and deliver the best user experience. It’s a win-win for your site visitors and business.
by 247nywebdesign | Sep 21, 2020
The website of your company acts as a virtual storefront. Therefore, it has to well-designed, easy to use, and reflect your business image. To achieve this, it is crucial to work with a web design company. But with so many companies to choose from, it can often be challenging to find and hire the right company. Therefore, to make this challenge an easy breeze, here are some important factors that you must consider to shortlist and choose the best web design company to launch your business online.
Factor#1—Work Approach
When it comes to choosing a web design company, you must find out how they work. This is vital to your success. You must work with a customer-focused company and provide you with services aligned with your business goals and requirements. Such a company will first sit with you to understand your web design and service needs and accordingly provide you with a solution that meets your specifications the best.
Moreover, customer-centric companies tend to work cohesively with clients, regardless of the project size and scope. This helps you stay well-informed and updated at every stage of the project progress and provide them with timely feedback. All this helps you get a customized design as per your requirements and launch your site.
Factor#2—Experience and Expertise
Experience is indeed second to none. Therefore, compare companies for web design services based on their work experience. Explore their portfolio to learn about their experience and expertise. The diversity in web design portfolio will help you evaluate their skills and craft in creating different types of web designs across platforms and devices.
If a web design company is experienced, it shows that they are well-established and have a wealth of knowledge and necessary skills to tackle web design and development.
Besides this, when you work with an experienced web design team, be assured that they will meet and exceed your expectations because they are pros in their domain and know the value of not cutting corners.
Factor#3—Pricing
Before you select a web design company, learn about their service pricing and payment structure. Look for a transparent company about their pricing plans and are willing to offer a free consultation. This will spare you from unpleasant surprises once the project is underway or complete. Knowing the pricing structure will help you narrow down and select the right company that can deliver you the best in service within your budget.
In a nutshell, you must do the legwork before you select a web design service provider. However, this requires a great deal of time. If you need to go live quickly and don’t have time for research, don’t worry! We are here to help. We are an experienced web design company dedicated to providing tailored web designs to clients on time and budget. Give us a chance to impress you. You’ll be happy with your decision.
by 247nywebdesign | Aug 27, 2020
Artificial Intelligence has enveloped every facet of business in the past few years. It helps us to improve products, enhance personalization, and push for optimization and efficiency. Web programming is no exception to this, and AI is starting to revolutionize the way we design the web.
Platforms such as Wix, Adobe, and Firedrop are already using AI-driven design to make website building easier for users. As smart tools continue to develop, Ai will play a greater role in shaping the digital age.
In this article, we will discuss X ways artificial intelligence influences web design.
What is Artificial Intelligence for Web Design?
Artificial intelligence allows machines to ‘learn’ by running data through complex algorithms. This means that software can adjust to different situations and do things it was not explicitly programmed to do. The only learning resource is here is data from users.
In web design, AI helps developers implement design principles, create a personalized web design, and identify design trends.AI is growing exponentially with 14 times more startups adopting it in the last ten years. At the same time, data science has been termed the hottest career in the past decade.
Artificial Intelligence Applied to Web Programming
Nowadays, most web designers either code a website by themselves, or design it through a drag-drop website builder. People who don’t know how to code must consult skilled professionals who know how to create a stunning web design.
Machine learning algorithms – rules that help programs learn, have the potential to change web programming in several ways. We can use it to add information to develop codes, update databases, and create applications more efficient human-coded applications. By removing the manual strain from the job, AI can enable developers to be more creative.
Artificial Intelligence Applied to Web Design
In web design, being creative is not enough to make you successful. You should know the best web design practices and have the sense to adapt based on the type of your project. We’re all familiar with virtual assistants like Microsoft’s Cortana, Amazon’s Alexa, Apple’s Siri and Google’s virtual assistant, intelligent conversational tools that provide us the information we need.
Here AI-driven virtual assistants can be helpful for providing essential insight during the design phase. This will help website designers build websites more effectively and follow best practices.
Similarly, these virtual assistants can help us create personalized web design by taking input from your potential clients and customizing the content based on the feedback we receive. This can help us improve basic image usage, layout and design.
Search Engine Optimization (SEO) and Artificial Intelligence
Artificial intelligence gives us the perfect tools to make most of the data analysis and data mining. Search Engine Optimization (SEO) plays a crucial role in how well web design performs. We can use data from SEO and analyze it through powerful machine learning algorithms to see forecasts of a design’s performance on the web. As the predictive engines for machine learning become increasingly powerful, we can create a smarter and more effective web design.
Artificial Intelligence is setting the direction for technology. While AI in design is still in its nascent stage, we can expect it to revolutionize design in the future.
by 247nywebdesign | Aug 27, 2020
Colors play a crucial role on making our website aesthetic and appealing. They are not just a vessel for communicating our feelings and emotions but a n essential tool for influencing a customer’s decision in a purchase.
Because colors have a transformative impact on our minds and trigger our feelings, using a well-suited palette of colors can help us convince customers more effectively. In this article, we will discuss how using colors effectively in your web design improves your conversion rates.
Improve Overall Site Appeal
The colors you use in your web design instantly impacts your customer’s impression of your website. Data published by WebpageFX, shows us that most visitors make a subconscious judgment about your website in under 90 seconds of seeing it. More surprisingly, anywhere from 62% to 90% of their observations depends on the color of your website alone.
As first impressions matter the most, the color combination you use for your website has a deep impact on how early visitors see your website. What they see will not only be their first impression, but a judgment that stays with them for the rest of their lives. This is why it’s extremely important to choose a color wisely.
Change Brand Perception
Top brands rely on color schemes to convey the look and feel of their product. They create specific brand guidelines and work endlessly to ensure that their design remains consistent across different communication channels.
There’s a reason for that. Color plays a key role in how customers perceive brands. Making small variations can make a huge difference in how people understand, recognize, and relate to a brand.
Data from Kissmetrics suggests that color can increases brand recognition by as much as 80 %, something that is nothing short of extraordinary. Carrying a consistent theme can pay huge dividends for your marketing efforts over a long period. You can use colors to represent the overall values of your brand.
Increase Purchases
Colors also play a key role in influencing a customer’s purchases. Bags and Bows Online has found that 85% of customers consider color the primary reason of choosing a product.
Do you remember when you bought your first car? I’m pretty sure, the color of the car had considerable say although it had nothing to do with the car’s functionality.
We can see something similar in e-commerce websites, where websites use colorful cues to push customers to add products to their carts. Selecting the right color is a great way to boost conversion rates and sell more of your products.
Improve Memory
Lastly, color has always been a reliable way to get things embedded in your memory. Interestingly, contrasting colors draw attention to each other effectively, as the discovery of von Restorff effect verified.
This is why most companies use a killer combination of contrasting colors to develop their brand image. Coca Cola uses a combination of red and white to imprint their brand image to your mind. This contrasting effect is useful for improving conversions and improving the effectiveness of your marketing efforts.
