by 247nywebdesign | Mar 8, 2021
If you have been in the online business for a while, then you’d probably know the importance of search engine optimization. A strategically optimized website can improve your online visibility, rank your site in the top searches, and attract targeted leads, improving conversion and sales.
However, with billions of sites competing for the top searches, it is crucial to stay abreast of the latest SEO trends and implement them fast so that you can compete with a winning edge. That said, here are the top three search engine optimization trends to focus on in 2021.
Trend#1—Quality Content is Still the King
Perhaps this trend will never change. In fact, in 2021, the importance of relevant and valuable content will be more than ever. This is because practically, all the factors analyzed by Google algorithms are somehow related to user-experience. Thus, when you get qualified leads to your site, they need to be contemplated with authentic, informative, and engaging content that keeps them hooked and persuades them to take the desired call to action.
So, if you don’t update your site frequently with quality content, your potential clients will bounce off without converting. And a high bounce rate will affect not only your sales but also your web ranking. Therefore, you can’t slack on content. Quality content is essential even this year to achieve and maintain amazing SEO results and stay on top of your game.
However, some great tips to keep up with the trend are to:
- Roll out topic-focused content instead of just keyword focused
- Create lengthy content that serves as one-stop comprehensive guides
- Include statistics because Google loves it and sees such content as authoritative
Trend#2—Mobile-First Indexing
As 90 percent of the internet users use Google as the primary search engine, we think mobile-first indexing will be a trend to focus on in 2021. That’s because, in January 2021, Google will switch to mobile-first indexing. Thus, this will create a high demand for mobile optimizations in the world of SEO. Ensure that you invest in mobile-first indexing so that your site is mobile-friendly and has a high mobile speed score. Remember that this change is likely to negatively impact those sites that are currently ranked high but have a bad mobile version or no mobile version at all.
Trend#3—Local SEO
As the name suggests, local SEO focuses on optimizing your web presence for attracting leads in relevant local searches. The COVID-19 pandemic brought the world to a stand-still, limiting shipping and global orders. Similarly, so did we see a change in consumer shopping habits. We saw consumers’ greater appreciation for local commerce, looking for service providers near their homes during the crisis period. Thus, as the pandemic is still not over, we’d say the new trend will be Local SEO.
Make sure to use ‘Google My Business’ to your company advantage. It is one of the best and primary tools in local SEO that helps local businesses keep customers updated with special deals, schedules, delivery options, etc. It will not only help you rank higher in local searches but also establish a positive link within the community, attracting and building strong relationships with local customers.
For more information or to boost your search engine ranking, click here! Hire our team of SEO experts to rank higher in the SERPs for your industry.
by 247nywebdesign | Jan 27, 2021
Did you know that:
- 50 percent of the PPC visitors are more likely to buy something as compared to organic visitors
- Nearly four times as many people are likely to click a PPC ad on Google than other search engines
- Approximately 65 percent of all the clicks made by people who intend to buy typically go to paid ads
After reading these statistics, you would have realized the importance of including PPC advertising in your digital marketing plan. However, the benefits of PPC advertising don’t end here. Other amazing benefits of investing in pay per click ads are:
Achieve Numerous Business Goals
Your PPC ad campaign can align perfectly with numerous business and marketing goals ranging from improving brand exposure, lead generation, and conversion. PPC advertising can help businesses foster the middle ground for nurturing and also serving the funnel through advertising:
- Content downloads
- Signups for newsletter
- Contest entries
- App downloads
Simply stated, with PPC advertising, you can smoothly create a path that your prospects take from brand awareness to converting into actual customers.
Results are Measurable
Another huge advantage of pay per click advertising is that it can be tracked and measured. Using a combination of Google Analytics and Google Ad tools, you can easily measure your PPC campaign’s performance and make changes to it accordingly for the best results.
From clicks to impressions, conversions, and what kind of traffic it is drawing, you can measure all with the utmost ease. This further helps you decide to move forward with PPC advertising, areas to improve, and get a clear picture of what you spent and how much you earned. With clear results, you can confidently move forward with this strategy as there is no ambiguity or mystery.
You Have Full Control over Your Campaign
PPC gives you full control over your campaign. This strategy gives you various options to reach and attract your target audience, from keyword selection to ad placement.
Apart from that, advertisers also have budget flexibility. This means that you don’t have to invest big. With PPC, you have the power to set the ad bids and budget. Thus, you can start small and then increase your budget over time when you start getting results. Additionally, advertisers also have the freedom to stop the PPC campaign and ad spend whenever they want.
Indeed, pay per click advertising is a proven strategy that can help you attract qualified traffic and increase conversions. For more information on PPC advertising or service assistance, contact us. We have a team of PPC experts that can help you set up, run, and manage your advertising campaign and provide you with detailed reports to gauge and monitor its success. Click here to benefit from our expertise.
by 247nywebdesign | Dec 16, 2020
It’s said that the first impression is the last impression and we couldn’t agree more. This holds 100 percent true when it comes to web browsing. That’s right; your site users will give your website only a couple of seconds to impress them. So, you need to make sure that your current web design is engaging and appealing. But apart from being visually appealing, a site design also plays a pivotal role in bounce rate, and search engine optimization.Therefore, here are surefire signs that indicate that you need a website redesign:
Sign#1—Your Site is Hard to Update
If you launched your site decades ago, then there is a high possibility that you have a complicated content update system. Google and site visitors like fresh content. Google algorithms rank the most frequently updated sites higher than sites with old content.
Thus, if your site is hard to update, it’s a surefire sign that it’s time to get your site redesigned. Most designers today use a Content Management System that is easy to update by anyone.
Sign#2—It’s not Device compatible
Another surefire sign that it is time to get a website redesigned is when your site is not compatible with different devices like mobile and tablets. As people shift from desktop to mobile web browsing, your site must deliver an optimal visual experience on all its pages.
So, the first thing you need to do is to check how many people come to your site via mobile devices. If you have more than 20 percent of the traffic coming from mobile devices, you need to redesign your site. You can either invest in a mobile-friendly web design or get a responsive design.
Sign#3—Your Site Doesn’t Match Your Brand Image or Markets to Your Target Audience
With time, businesses grow and become more diverse. So, if you started out with a free web design template, and now you have become a well-reputed business, it should communicate through your website. You need a web site that is customized according to your brand image and goals.
Also, if you have diversified into new segments or product lines, then it should be displayed on your site. For example, let suppose you started as a family travel business and launched a site with visuals and design that appealed exclusively to families. However, now you have diversified into business travel. So, you need to make sure that the design is now more diverse and markets to your new segment too. In both situations, you will need to redesign your website. For more information or web redesign services, contact us.
by 247nywebdesign | Dec 15, 2020
With over 1.8 billion websites crawling the web, you must invest in a website maintenance plan to increase your site visibility and get found by your audience. Imagine with billions of site competing for the top searches, your site can easily go unnoticed if you don’t rank high in the SERPs (search engine result pages).
It’s important to remember that launching a website is simply not enough for success. If you want to remain competitive and increase the search engine visibility, the maintenance of your site is important. It cannot in any condition, be compromised or ignored.
Although a good website maintenance plan offers better security, zero downtime and other benefits, we will focus on the many ways it can boost your online visibility. So, let’s get started.
Reviews Page Meta Data
Once you invest in a good site maintenance plan, you can focus on your business while the web maintenance team maintains your site. One of the key tasks that a site maintenance team works on is to review page metadata. It ensures that targeted keywords are included in the page and meta titles that helps Google assign a high ranking to the content of your site.
Update the Visuals on Your Site
When ranking sites, search engines take not only the text-based but also visual content into account. Thus, your site maintenance team should ensure that the visual content on your site is updated and appealing.
By upgrading site visuals, you can easily boost SEO and simultaneously improve user experience. From changing visual images and videos to looking for visual issues like disjointed images, formatting problems and crowded text, your site maintenance team shouldaddress and eliminate all issues for the best web browsing experience and improved web ranking.
Fix Broken or Dead Links
Neither Google nor site visitors like dead and broken links. These types of links can compromise your search engine ranking. Besides this, it makes a bad impression on on-site visitors. No site visitor likes to come across a 404 message while they search through your site. In such a situation, the chances are that the site visitors are likely to bounce off.
Therefore, to boost your website search engine optimization and ensure smooth browsing, the website maintenance team shouldactively look to fix dead and broken links. It will ensure that the links embedded into your website pages connect to live pages and are functional.
Boost Page Loading Speed
The site maintenance team should verify the page load time to boost search engine optimization.. This is important because if the user clicks the link and your site takes a lot of time to load, the user will close the site and go to your competitor, and that is something you don’t want.
Besides this, page speed is one of the signals used by its algorithm to rank pages. Thus, if your page speed is slow, the search engine can crawl fewer pages. This can further negatively impact your indexation and site ranking. Once you invest in a website maintenance plan, rest assured the team will make all the necessary efforts to boost page loading speed and improve search engine ranking.
For more information or site maintenance plans, browse our website.
by 247nywebdesign | Dec 14, 2020
As sales through mobile commerce are expected to hit approximately $2.92 trillion in 2020, no online business owner can afford to neglect the importance of a solid and well-optimized mobile design. Did you know that there were approximately 3,986 million unique mobile web users in the year 2019 while active web users were an astounding 4,388 million? This means that nearly 90 percent of the users of the internet have access to mobile devices.
Thus, as web browsing shifts from desktop to mobiles, you must focus on delivering the ultimate browsing experience to your audience on mobile phones. To ensure this, one of the best strategies is to avoid common mobile design mistakes.
Here are some pitfalls to watch out for when going mobile-friendly:
Too Much Content
Although content is good, too much of it can give your mobile design an overcrowded appearance. Large blocks of written content, especially on mobile devices, can be frustrating for users. So, to avoid this mistake, the content layout for your mobile design should be well-structured. It should be:
- Properly laid out
- Use bullets
- Sub-heading
All this will help with providing a better visual display and increase content readability. Ensure that your site’s mobile design is always simple, clean and well-formatted.
Difficult Navigation
Many brands lose prospects on mobile because of difficult navigation. If the navigation is confusing, this can deter user engagement and thus, your conversion rate.
Therefore, make sure the navigation buttons are easy to click on and designed for the small screen. Also, display navigation in a way that it mirrors the user pathway so that the user can browse through with the utmost ease.
A great way to ensure this is to use the hamburger menu. This is increasingly popular among mobile users predominately because it is intuitive and requires very little effort from auser perspective.
Not Being Responsive
Even if you are going to invest in a mobile app, you must create a responsive site. A responsive design creates an optimized site experience. Whether your visitor comes from tablets or smartphones, a responsive design will ensure that the site renders appropriately to their screen for the best user experience.
Therefore if your mobile interface is not responsive, content browsing, image viewing, scrolling and clicking on pages would be a problem for your users.For example, if the design is not responsive, something as simple as clicking on the signup or buy now button could be challenged on mobile, thereby preventing registration or purchase. Simply stated, responsive design adjusts according to the screen size for an optimal visual experience.
So, to avoid these mistakes and provide the best mobile browsing experience to visitors, contact us. We are experienced and expert in creating user-engaging, responsive and high-converting mobile designs.
