The competition for visibility in the online realm is fierce with businesses using every tool in their arsenal to have their website show up in the first page of Google. Organic SEO, without a doubt, works wonder to improve the website’s ranking, however, sometimes SEO alone is not enough when your competitors are using both SEO and PPC (Pay Per Click Strategy).

If you’re still on the fence about PPC, then read on as we’ve compiled a list of 5 reasons to enunciate why it’s important to leverage PPC to improve engagement with your brand and stay ahead of the competition.

1.     Paying Only When the Ad is Clicked

What makes PPC so straightforward is that you know exactly where you money is going and you’ll have to pay only when someone clicks the link. This is what makes PPC so different from other traditional advertisement techniques where you have to spend the money in advertisement hoping that your target audience will engage, but there’s never any surety.

2.     Quicker Results

Over long-term, organic SEO is one of the most reliable strategies to achieve better website ranking. However, it takes a lot of time for SEO to work out and give the results. PPC is preferred over SEO when results are needed in a shorter time. A PPC campaign can be set up on Google or other search engines within 30 minutes, if you know how PPC works. Then you just have to wait and see how the results show up in the next hour.

3.     PPC Helps You Find Problems

As soon as you start getting traffic on your website, you can see how well your site is doing and what is the rate of conversion or leads? If highly targeted traffic is converting poorly, you’ll have to work on conversion optimization. Sometimes design or programming error can affect site functionality. With SEO, you’ll never be able to find out if there’s a problem in your website as it takes several months to ramp up the traffic with organic optimization.

4.     Targeted Ads

Although natural results are clicked more than the sponsored ads, but these results cannot be changed, tested and optimized without changing the web page which would affect the website’s ranking as well. That’s not the case with PPC as the ads can be edited, changed, tested, and tracked for better results. This allows marketers to analyze which combination of text and phrases work best.

5.     Geo-Targeting

Geo-targeting is one of the best features of PPC advertisement that enables you to exclude all the users that are outside of your target location. This way you won’t have to pay for clicks of those users who are never going to avail your services. You need your ads for your target audience and PPC makes it possible.

Although PPC works great for attracting more visitors to your website, but if you don’t do it right, you’ll end up losing your valuable dollars on a failed PPC strategy. This is why we suggest you avail the Pay Per Click (PPC) Marketing Services of 24/7 NY Web Design for guaranteed results.

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