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Why is Brand Identity Important to a Successful Web Design?
Your brand identity not only shows what your business offers, but it also shows what it values. Similar to your identity your brand identity is something that is distinct from the rest and makes you stand out. Speaking of standing out, a website is the best way to communicate your uniqueness to the world. Nowadays, a majority of consumers turn towards the internet for shopping and informative purposes. Therefore, it is important to provide them...
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Using Psychology of Color to Increase Website Conversions
The impact colors have on our behaviors, actions, and decisions is far greater than we think. So, what is the psychology of color? What does each color actually stand for? All of us tend to identify with a color due to a particular feeling or a concept. This article talks about the psychology of color, its applications, and how it can be used to increase website conversions. Sounds weird right? To clear your confusion, just...
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8 Ways to Make Your Website More Interactive
Do you remember the days when websites were mere combinations of text and information? Nowadays, the internet users want a website that is visual enough to engage and entertain them. Furthermore, today’s users not only seek quality, but a full-fledged intuitive experience. Things like catchy CTAs and the aesthetics dictate the duration of time a visitor spends on your website. Let’s take a look at eight ways to make your website more interactive. 1....
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5 Benefits of Having Live Chat on Your Website
Are you always on the lookout for ways to enhance customer satisfaction rate, maximize conversions and enjoy higher customer retention? You must have tried several tactics like phone calls, social media and email marketing. If all has failed, you might be doing something wrong. Well, have you tried incorporating a live chat feature on your website? Studies have shown that live chat has the highest customer satisfaction rate of 73%. Still not convinced? The benefits...
