During the last 5 years, the E-Commerce market has evolved, and has established itself as one of the most effective means of conducting business. A majority of customers prefers purchasing stiff online because it is quick and comfortable. As a result, e-commerce businesses are always on the lookout for innovative ideas to provide their customers with excellent shopping experience. If they don’t they are meant to lose valuable clientele, and their conversion rate will climb...

For the past few years, gated content has become a useful tool for lead generation. Although a simple idea, it sure is effective. The prospective visitors are always on the lookout for ways to self-educate themselves, and brands have the potential to provide them with what they want. To exchange some valuable bits of information, giving some contact details isn’t such a big price to pay. However, just because gated content works does not mean...