During the last 5 years, the E-Commerce market has evolved, and has established itself as one of the most effective means of conducting business. A majority of customers prefers purchasing stiff online because it is quick and comfortable. As a result, e-commerce businesses are always on the lookout for innovative ideas to provide their customers with excellent shopping experience. If they don’t they are meant to lose valuable clientele, and their conversion rate will climb down. Conversion rate is the numerical representation of visitors converting into potential customers.
Here are five ways e-commerce businesses can spike up their conversion rates.
1. Live Chat
One of the easiest ways to boost your conversion rates is the inculcation of live chat on your website. With a variety of identical product available online, consumers are meant to get confused and need instant answers. By incorporating live chat feature to your website, you can provide your customers with the answers they are looking for. However, you need to make sure your customer service representative doesn’t make the customers wait for a long time. Sometimes the customer service agent needs to spark a conversation, for the customers are too shy to start.
2. A/B Testing
Also known as split testing, A/B testing is one of the most interesting ways to spike your conversion rate. If you are presented with two different headlines, and fail to figure out which one to use, that is where A/B testing can be a game changer. It allows you to determine the preferred headline to be used. All you have to do is divide your website to two different sections. Send half of the audience to page A, and the rest of them to page B. The results will pretty much answer all your questions. You will find out, which one you should be using.
3. Product Reviews
Studies have shown that before they make a purchase, customers spend some time reading product reviews by previous customers. A similar study shows that websites with product reviews enjoy up to 18% increase in sales. Not only do product reviews make your conversion rate go up, but also creates customer trust. Always allow your customers to share their reviews on their website. If possible add the picture, name and details of the product reviewers. Not long ago, Express Watches put up customer reviews on their website, which allow them to enjoy a 58% increase in conversions. Furthermore, they even attached the pictures of the satisfied customers, which ended up working in the favor of their business.
4. Product Descriptions
There are times when you visit an online shopping website, but find no information about the product you want to buy. Having no product information on your website is a big turn-off for the visitors you are trying to convert. The product descriptions on your website should be catchy and informative, for your customers. There are multiple benefits of product descriptions and one of them is increased conversions. If you want to increase conversions, you also need to invest in the SEO of your website. Good SEO leads more traffic to your website, thus increasing the likelihood of increased conversions.
5. Email Receipts
You must have noticed that whenever you make a purchase, you receive a sales receipt via email. Sometimes, the seller also recommends other products they want you to try. Studies have shown that the likelihood of customers visiting your online store increases by 80%, when you suggest other items on the purchase receipt.
If you want a website that is catchy and interactive, you have come to the right place. We provide you with the best web design solutions that help you get conversions, and meet your business targets in a digital way. For more information, visit our website or call now at 718-233-3120.