Few people could’ve predicted the enormous success that social media enjoys today. It has become an integral part of our social lives and continues to influence the way we communicate, the way we interact and the way we behave online. It has also transformed digital marketing. For the first time, brands have access to information about the behavioral patterns of their target audiences. Social media is the perfect platform for brands and customers to interact...

You need to keep up with the latest trends in technology, in order to remain relevant in the minds of your customers. In certain cases, not only do you have to keep pace with the market but also be the pioneer who brings about innovation. Otherwise, you risk undoing years of hard work in a few short years. This is true for any brand’s website as well. If a customer visits your website and you...