You need to keep up with the latest trends in technology, in order to remain relevant in the minds of your customers. In certain cases, not only do you have to keep pace with the market but also be the pioneer who brings about innovation. Otherwise, you risk undoing years of hard work in a few short years. This is true for any brand’s website as well.
If a customer visits your website and you don’t manage to impress them within the first few glances, then you will most likely lose them. It’s also important to keep in mind that just because something is revolutionary today, does not mean it will stay that way forever. Times change, so does technology.
So, how can you find out if your website needs an update? There are a few signs to look out for that can make the entire process easier for you.
Not Responsive
Internet audiences and their online behaviors have gone through many gradual changes in the past few years. More users and customers are now accessing websites through their smartphones. This means that if you have a website that has still not been optimized for mobile usage, then you’re going to leave the users with a really bad impression of your brand.
Nothing is more irritating for a customer than going to website and finding out that they need to put in extra effort in order to read the text on your website or to use its disoriented touch controls.
If your website is facing such issues, you need to upgrade and re-design as soon as possible. Otherwise, you risk considerable damage to your chances of attaining new customers.
Poor Conversions
Sometimes, you may feel that you have designed the perfect website. It reflects everything that you want your brand to reflect and contains all the relevant information. And yet, it fails to do what it’s meant to do i.e. deliver constant conversions.
If you see a pattern of paucity in website conversions, then it is an indicator that you need to seriously consider a re-design of your website and address the issues causing this problem.
No Google Listing
How do most customers and Internet users search for a new brand? They simply Google it! They expect to find the official website of the brand listed on top of search results. Imagine the loss in visitors because they can’t find your website during their online search? That’s an immediate sign denoting that you’re a website re-design is in order so that you can get yourself listed online and make yourself visible to your target audience.