Computers were made to serve as a reflection of the human brain. A computer works like a giant calculator to forecast the future and output results. Although a computer might be able to solve multiple equations and run different programs simultaneously, it does not have the ability of the human brain to create new ideas. Creativity is exclusive to the human mind.
Search engines work on the same principles as defined above. Now, many would say that you can game the system, to make your website rank higher on search results, because it is a system after all. But search engine algorithms have evolved so much so, that although you can hack and manipulate results by being smart, you have to show credibility and authenticity in what you offer too.
What is SEO?
SEO stands for search engine optimization. What do you do when someone asks you a question that you do not know the answer to? You pull out your phone, type in the words and get that information instantly with the help of search engine like Google, Yahoo or Bing. Between you typing and the final results coming up on your screen, the computer does hundreds of thousands of computations to get you the most accurate results by matching it with the keywords that have been used.
Google is the most widely used search engine today. Google is so popular that it was officially added to the Oxford dictionary as the term used to search something. Let’s take the example of how Google works. Google gathers information about all the content it can find on different websites. The collected information is used to build an index. The index is then passed through many different algorithms that try to match the keywords and data with your initial search terms.
SEO is the optimization of any particular website to rank for certain keywords in search results.
Why is SEO important?
Everything today can be narrowed to numbers and statistics. When it comes to online presence and marketing, it is all about generating traffic. If you have a website, you would want more people to visit your website rather than a website of your competitors. Same goes with Youtube channels and blogs that contain original content to target subscribers and viewers. The more traffic you have, the more ads and sponsorships you can get to make more money.
SEO helps you to do exactly that. SEO tries to rank your website or domain on the first page of popular search engines such as Google, Yahoo and Bing. At 247nywebdesign we can help you fully optimize your business’ website to get the largest share of the market. Our team of experts and data analysts know exactly where the business world is headed and what are customers really looking for.