Studies have found that it takes only 50 milliseconds for users to form an opinion about a website after visiting it. Therefore, it’s incredibly important for web sites focused on online marketing to feature good web design.
Marketing in the digital age still shares some similarities with traditional marketing techniques from yesteryears. Like traditional marketing, digital marketing should feature content that is presented in a visually appealing and easy to understand manner that leaves viewers with a positive impression.
This positive impression can in-turn lead visitors to engage with the site’s content and become more likely to make purchases. Let’s look at some of the drawbacks of poor web design to understand the importance of web design in online marketing efforts.
Effects of Poor Web Design
Sites with poor web design are often visually unappealing and are difficult to navigate. These sites usually feature high bounce rates due to visitors being turned off by the site’s cluttered or messy appearance.
Some poorly designed sites may feature unresponsive links or deadlinks. They could also contain too many call-to-actions that confuse visitors and reduce their likelihood of following them.
The Importance of Good Web Design
A well-designed landing page should look pleasant and inviting to encourage visitors to explore the site’s other pages and engage with their content.
Poorly designed sites are seen as untrustworthy, so visitors may be hesitant to complete purchases or enter their personal information when signing up for such sites.
Visitors may view the quality of your site’s web design as a reflection of the quality of the products and services being promoted by the site, so it’s important to have your site designed by a knowledgeable and experienced web designer. New York has an abundance of web designers that can create all sorts of websites to promote your products and services.
Creating the right kind of website for your audience can boost their engagement with your content and improve their impression of your products and services. Marketers who understand their audience should work with web designers to create websites that are both functional and attractive to look at.
Many marketers will opt to have a website completely redesigned in order to attract more visitors. However, these redesigned websites often perform worse than their original counterparts due to poorly thought out designs.
A good web designer will be able to point out any functionality limitations that are imposed due to a particular design choice. For example, sites with lots of images and videos could be nice for visitors to look at, but they could severely reduce the site’s loading speed. This could increase the site’s visitor bounce rate from the landing page.
At the end of the day, there is no fixed idea of what constitutes as “good” web design. Marketers should know what they want out of a website, and they should be willing to work with web designers to make it happen.
If you’re interested in using the services of experienced web designers in New York, check out NY Web Design today.