CTA buttons play a central role in directing your website traffic towards your products and services. Any action that enables the customer to interact with your directly is inadvertently linked to a CTA button.
Although effective CTA buttons are vital to a website’s conversion rate, many website owners don’t pay attention to how they can optimize them. Today, we will guide you through on how you can reinvent your CTA buttons to achieve better conversions.
Color
The proper use of color is one of the most important instruments in web design. A bad color palette can ruin a great design and turn visitors away instead of bring them to you. A good color combination makes the text of your CTA button more noticeable.
You can use it to improve a design’s usability, convey the overall mood of your website, reflects the overall message of the brand. Experts recommend using a color scheme and combination that evokes an emotion that connects with your brand.
Contrasting CTA Text and Button
While choosing an appropriate color scheme is essential for your CTA button’s success, enticing colors that don’t contrast well with each other can break your conversions. Experts recommend using contrasting tones to highlight important messages in text, headlines, and CTA buttons. Doing so makes your message readable and thus, more effective.
The color of your button and its enclosed text needs to contrast with each other background. You can, for instance, use a darker font on a lighter button, or the vice versa. Similarly, it’s best to highlight important design elements such as the CTA button in a color different from the rest of the website.
CTA Button Shape
Most website owners use rectangular buttons as their CTA buttons. Interestingly enough, this shape is the best way to represent your CTA button, headlines, and other important elements. When used effectively, it can raise your reader’s emotions, because shapes are psychological drivers for us humans.
Many marketers leverage rectangular elements as they represent traditionalism, balance, and reliability. Similarly, circular elements are considered as wholesome, friendly, and soft, so they have a calming effect on users.
However, not everyone goes by these beliefs and many users prefer fancier buttons shapes. As long as your targeted audience likes to unconventional shapes for buttons, using them in your design is fine. Although this is a judgment call for designers, you should always strive for a shape that looks clickable.
CTA Button Size
There’s a perception amongst some website owners that bigger CTA buttons are always better, because they tend to get more attention than smaller buttons. However, not all attention is good attention, because buttons can get more attention for being especially weird.
Oversized buttons can appear too “aggressive” for users and can actually have the opposite effect on user experience. Responsiveness is also something worth considering. You should always create a button that adjusts to smaller screens and balances out with the overall design.
Moreover, you can leverage white space more effectively with smaller CTAs buttons. These buttons make your text more noticeable and draw more attention to your messaging. Even if you’re making responsive design, leveraging whitespace works well as it isolates the CTA button more effectively.
CTA buttons seem simple from a common user’s perspective, but it takes a lot of directed effort to create effective CTA buttons. To learn more about essential web design tips, feel free to follow my blog.