You’ve done the keyword research and now you know what keywords you need to include in your blog, but you’re asking yourself, how do I place the keyword in the blog post in a way that it makes sense?
Ah yes; this question troubles many people who are developing a blog by incorporating the right keywords to improve their website’s ranking. Not knowing the right way to include keywords in blogging and just spamming them will never improve your website’s ranking – rather Google and other search engines will penalize you for that.
So, how can you include keywords in blogging without spamming them? We’ll jump right into that.
Keywords in the Title of the Blog
The post titles are the top places to add keywords. It’s true that using a catchy title for the post is important to attract readers, but with catchy titles, it’s also imperative to incorporate the keywords.
However, adding keywords doesn’t mean that you should compromise the meaning of your title. The title must be meaningful to attract audience and drive traffic from search engines. So, use catchy meaningful titles with the right keywords to boost the traffic of your blog posts.
Body and Headers
Mention the keywords in a normal tone throughout your post and in headers as well. This means that all the keywords in your post should appear naturally. Don’t go overboard with keyword stuffing as search engines will penalize you for that. Before you begin writing a blog post, you will probably think how the keywords must be incorporated. But that’s not what you should primarily focus on.
Your focus should be on writing content that’s valuable to the audience rather than just adding keywords in the post. Focus on writing helpful and informative content that answers any question your audience might have in mind. By doing that you’ll see how your post will be naturally optimized for keywords.
Keywords in Links
SEO experts believe that Google places more weight on the text that’s linked rather unlinked text when ranking a website. Therefore, a good practice is to include keywords in the links when writing a blog post. However, again make sure it’s relevant and you’re not compromising the natural tone of your blog.
Search engines look at a URL of a page to determine what the post is all about. So, by optimizing the URL of every blog post by incorporating the keywords, you can improve your post’s ranking in the search engine results.
Meta descriptions provide information to search engines like Google and readers about the type of content that your post has. Use keywords in meta descriptions to ensure that search engines and your audience clearly understand what the blog post is about.
Alternate text can be added to an image in the blog post that would appear if the image doesn’t load in the browser of the readers. However, with this alternative text you can optimize your blog post for SEO.
The alternate text appears in the HTML of your post content as Alt-tag. Search engines like Google crawl this tag and use it for providing search results for keywords. So, always add keywords in the Alt-tag of your image.
By following these practices for incorporating keywords in your blog posts, you’re sure to generate more traffic from your blogging efforts. In case you’re still struggling to incorporate the right keywords in your blog, contact the content experts for assistance.