A good design for a website usually indicates that it has a high level of usability. This means that there is a sufficient amount of visual cues that will help users to navigate through the content on the site.
Where a trade-off between performance and design can arise in web design is in SEO. Most design elements rarely help SEO; in fact, they can actually have a negative effect Here are 5 tips that designers can use in order to ensure that their websites have a chance to rank well in SERP’s.