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    Introducing Product Tours: Why Should We Use Them?

    Product tours also known as product walkthroughs, allow us to introduce visitors to a new product and help them find what they want. We do this with the help of smart UI and guide users to meaningful actions that lets them understand our product and ultimately buy it. Doing so not only improves product activation, but also increases adoption, and retention rates.  That said, a poorly executed product tour actually disappoints new users. Instead of...

  • 25

    X Ways to Ace Letter Spacing

    Nowadays, we get most of our information through reading. Therefore, it only makes sense to pay attention to words so people can understand it much more effectively. Although typography has many aspects, letter spacing is something that plays a major role in a text’s readability. Letter-spacing involves adding or removing space between letters. While it’s easy to confuse with kerning, there is a major difference. Kerning is responsible for the space between two individual letters,...

  • 24

    5 Tips to Overcome Chaotic Change as a Web Designer

    Change in web design is quick and brutal. Those not quick on their feet or unwilling to adapt cannot, find it difficult to survive in the market. Unsurprisingly, web designers are always pushed to seek new skills, experiment with new tools and technologies, and keep on hustling. However, the nightmare of constant change can stop people from following defined path, as it’s easy to wander away from what you originally planned. Aspiring web designers wring...

  • 19

    Reshaping CTA Buttons: Why Small Details Matter

    CTA buttons play a central role in directing your website traffic towards your products and services. Any action that enables the customer to interact with your directly is inadvertently linked to a CTA button. Although effective CTA buttons are vital to a website’s conversion rate, many website owners don’t pay attention to how they can optimize them. Today, we will guide you through on how you can reinvent your CTA buttons to achieve better conversions....