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    How to Ensure Brand Safety and Video Conduciveness on Your Website

    There is nothing that can challenge the effectiveness of programmatic advertising, nor can anyone deny the fact that the brands placing ads online want to make the most out of their investment. In a recent survey, more than 80% of respondents revealed how crucial it is for them to find a brand-safe environment online. However, a fair percentage of these respondents also revealed how difficult it is to find such a website that is safe...

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    Reasons Why You Should Invest In a Professional Logo Design

    Brands exist to provide products/services to customers and to set a different market for themselves. In order to remain relevant in the minds of the customers, brand building and image re-enforcement is incredibly important. Gone are the days when the consumers had only a handful of names to choose from. Today, the market is over-saturated in almost every sector with brands constantly jostling together to retain customers and gain new ones. Identity has become an...

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    5 Typography Trends in Web Design

    Do you want to enhance the visual appeal of your website? If your answer is yes, you need to understand and use typography trends. To create unique lettering, web designers are combining typography with vibrant colors, gradients, and customizations. Modifying the typography, or giving it a trendy new look is easy, and you don’t need to go for an entire overhaul. Let’s take a look at five typography trends in modern web design. 1. Hand...

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    What Is a Progressive Web App and What Are Its Benefits?

    When it comes to mobile web, progressive web apps are the talk of the town. These apps were initially introduced a couple of years ago by Google. According to most experts, these apps are the future as far as user experience and development are concerned. But what is a progressive web app?   Let’s find out. Definition Progressive web apps are websites that behave just like mobile applications. Such sites can be added to the...