Have you developed a habit of posting duplicate content on your website? Have you been relying on it so heavily that you have completely given up on original ideas and posts?
If yes, then we are not here to judge you but to warn you.
While duplicating content is not exactly a taboo in the vast world of web content, it does have its share of perils.
Here are some of the most dangerous troubles duplicate content can land your website in:
• A Less Desirable Version Would Show Up
Google has a very firm algorithm in place that prevents duplicate content to show up on the search engine results page. The Google algorithm filters duplicate content by selecting one of the “best” URLs from amongst the cluster of URLs with duplicate content.
The problem is that Google’s definition of “best” and your definition of “best” might not match. If a business is duplicating their content, then a less desirable version of the duplicate content shows up in the ranking–the one they don’t want to show up.
In case you are posting duplicate content on your website, the probabilityof your website ranking decreases with every duplicate content posted. This is not good for the visibility of a business.
• The Content Might Get Removed Entirely
If you are duplicating someone else’s content and posting it on your own website, then the original poster might report you under the Digital Millennium Copyright Act. As a result, Google will take action, and your post will be removed.
While Google doesn’t penalize someone for duplicate content, the visitors are certain to notice removed posts. A business ends up losing its credibility in such events.
• Poor Link Building
One of the strongest factors that help websites rank high on the SERP is link building. The downside of duplicate content is that the links are spread out between multiple websites, which makes the link equity pretty thin. As a result, every website with the same duplicated content loses its visibility.
If your website is enriched with duplicated content, or if you have no choice but to rely on duplicate content, then invest in better and professional web designing services. Professional companies would surprise you with the creative ideas they have. Moreover, there are several tricks to make duplicate content work.