Do you want to enhance the visual appeal of your website? If your answer is yes, you need to understand and use typography trends. To create unique lettering, web designers are combining typography with vibrant colors, gradients, and customizations. Modifying the typography, or giving it a trendy new look is easy, and you don’t need to go for an entire overhaul.
Let’s take a look at five typography trends in modern web design.
1. Hand Written
Nowadays, all the efforts of digitization are aimed towards personalizing. Every business is on the lookout for ways to make their customer’s journey unique and relatable, as much as possible. With efforts to achieve this goal in full swing, typography is no exception. Hand-lettering is becoming increasingly popular, for it provides a personalized feel to something that is so uniform. One of the best things about hand-lettering is that it allows you to be experimental as you please. With a given style, you can become unique in the eyes of your customers in no time.
2. Animation Typography
It wouldn’t be wrong to say that animated typography is going to be the most significant trend of the near future. Designs containing moving and shifting fonts are becoming increasingly popular. These fonts provide an interactive feel to something that otherwise would be dull and boring. However, there are certain limitations to such fonts. However, even if the animation fails to perform, the user will still be well aware of the intention of the website.
3. Color Fonts
For a long time, black and white have been the standard color for typography. However, color typography is quickly making a comeback. To ensure creativity, designers are coming up with great combinations of the two, with clean designs. The color in itself is a great tool to trigger emotions, without much talking to do. The psychology of color is a great way to develop brand identity and maximize conversions.
We are living in a society where the obliteration of stereotypes has become the norm. It is the age of political tensions, a shifting social structure, and flexible working hours. When these changes are articulated to web design, brutalism is born. Unlike other forms of typography, brutalism is the best expression of our current realities. Using brutalism in your web design may not be the most pleasant thing to do, but it surely provides authenticity to the users. It creates a kind of visual tension that is attractive and memorable.
5. Loud and Bold
If there were one word to describe today’s typography, then it would surely be dramatic. When it comes to typography, loud and bold is the new beautiful. A lot of designers are transitioning towards the loud and bold typography because they must make an impression. With so many distractions on social media, being loud and bright is the only way to stand out and grab the user’s attention.
The aforementioned typography trends will help you make your website stand out, and we will do it for you. We are a professional web design company that provides fantastic web design, mobile marketing, and content services at affordable prices. To benefit from our services, feel free to visit our website, or call us now at 718-233-3120.