Are you leveraging the power of social media to promote your business?

If you are, you must know how hard it can be to distinguish yourself from competitors and build a strong social media presence. Nowadays, everyone seems to be using social media to advertise their business and reach a wider audience. In such a competitive landscape, it can be very difficult to thrive, if you’re not aware of the best practices to promote your business through social media.  

Don’t fret, we are here to help. With assistance from our social media experts we’ve compiled a list of 4 essential tips that will help you build a strong social media presence and successfully market your business across social media platforms.

1.     Select the Right Platforms

Many people make a mistake by trying to cultivate followers on more social media platforms than they can possibly handle. This leads to mismanagement and the results end being puny.

It’s important to leverage the social media platforms where your audience is most active. For example, everyone knows that Facebook is the most popular social media platform. So, you must have you business page set up on Facebook to attract more followers. You may not need a LinkedIn account, if you’re running an online store and want to advertise your products. It’s important to understand that a social media platform that works for one business might not work for another. So, always think carefully and analyze your audience before setting up your social media accounts. 

2.     Use Content

Social media marketing won’t work without high quality content. You’ve heard the phrase “content is king” in SEO, right? Well, same is the case when it comes to social media. First, you must decide what kind of content would work best for your audience and business and then begin working on such content.

Decide on the frequency of posts and what tone of voice you’ll follow. It’s best to be informative rather than always focusing on sales and advertisement. Write content that informs audience about something and captures their interest and you’ll see how your social media followers quickly grow.

3.     Curate Content

It’s important to market your own content through social media platforms, but you should not remain limited to just that. If you wish to attract more audience and establish yourself as an authority, you must share wide variety of interesting content from different sources. This way you’ll be able to show to the audience that you’re there to help them and not just for promotions.

4.     Tracking and Measuring

You’ll never be able to build a strong social media presence, if you don’t analyze your performance. It’s important to lay out clear goals to determine whether your social media efforts are paying off or not. Collect data and analyze it to determine where you’re lacking and what improvements should be made. You must constantly optimize your efforts to develop a successful social media marketing campaign.

It doesn’t matter what kind of business you’re running, these tips will surely help in building a strong social media presence. However, if you’re still unable to generate traffic from social media platforms, we suggest you avail services of our social media experts at 24/7 NY Web Design.

2414 Ralph Ave

Brooklyn, NY 11234

Phone: 718-233-3120